{
  "docId": "019de076-3650-766f-b16c-efe66aacdcf2",
  "docSlug": "c6da1822ff7c0a41fc7da839130e80ad",
  "documentTitle": "Essity | Investor Presentation Deck | 31 slides",
  "authorId": "essity",
  "authorName": "Essity",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 31,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide uses a background image of hands holding a plant to reinforce the sustainability theme.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-3650-766f-b16c-efe66aacdcf2/10",
  "deckHref": "/decks/019de076-3650-766f-b16c-efe66aacdcf2",
  "deckJsonHref": "/decks/019de076-3650-766f-b16c-efe66aacdcf2.json",
  "deckAnchorHref": "/decks/019de076-3650-766f-b16c-efe66aacdcf2#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.238,
        "w": 0.238,
        "x": 0.758,
        "y": 0.228
      },
      "kind": "callout",
      "text": "Science Based Targets -18% Scope 1 and 2 (2022 vs 2016)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e31bc57-1c10-4b80-b9fc-6e4900bbae1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.96,
        "x": 0.04,
        "y": 0.78
      },
      "kind": "image",
      "text": "ESG ratings and awards including FT Leader in Diversity, EcoVadis Platinum, MSCI AAA, FTSE4Good, CDP A List, and S&P Global ESG Score.",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9510b49c-26c1-4e6e-87ed-0b58a9d44e10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.55,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Committed to Net Zero Emissions by 2050",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "389cd985-b8a8-4345-877e-998bfca0418e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "09619df4-9c46-45d7-83ce-155ece5cb75a",
      "evidence": "title/headline: Committed to Net Zero Emissions by 2050",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 10,
      "beatId": "a259646a-df1b-4fcf-a481-5aca6e50c6ae",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides market sizing and key figures",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "9a7d98ad-7b29-42f3-822b-73c089fe366a",
      "evidence": "The deck presents Essity's mission and values",
      "position": 0,
      "objective": "Why Essity's mission matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}