{
  "docId": "019de076-2bba-764b-90c0-090416054d6b",
  "docSlug": "1f3b652e0e522724f1f0454d602a4e8a",
  "documentTitle": "Deliveroo | Investor Event Presentation Deck | 112 slides",
  "authorId": "deliveroo",
  "authorName": "Deliveroo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 63,
  "pageCount": 112,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "segmentation",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de076-2bba-764b-90c0-090416054d6b/63",
  "deckHref": "/decks/019de076-2bba-764b-90c0-090416054d6b",
  "deckJsonHref": "/decks/019de076-2bba-764b-90c0-090416054d6b.json",
  "deckAnchorHref": "/decks/019de076-2bba-764b-90c0-090416054d6b#slide-63",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.25,
        "x": 0.62,
        "y": 0.18
      },
      "kind": "image",
      "text": "Mobile app screenshot showing a late order credit claim interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d775eee-8a65-4316-bfeb-3e4165ec85c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.35,
        "x": 0.12,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "Segmentation\nWe know so much about our Plus customers, we will keep innovating by designing targeted propositions that deliver on our users' needs",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8fad381-0212-4562-b6b4-452567196c9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.038,
        "y": 0.05
      },
      "kind": "title",
      "text": "How we'll grow the Plus programme",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa7c46d6-4c48-453e-9d0d-f9edf0507b52",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Segmentation",
      "slug": "audience-segmentation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "65b29230-2c34-4103-bbae-5e190d43c0ee",
      "evidence": "We know so much about our Plus customers, we will keep innovating by designing targeted propositions that deliver on our users' needs",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "0e437817-ae03-4a9a-bcdd-76352070b271",
      "evidence": "The slide explicitly mentions 'Segmentation' as the core strategy for growth.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 80,
      "from": 21,
      "beatId": "f8e80fa2-5899-4f85-8546-ce54a9505eb5",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation provides a detailed overview of Deliveroo's business, including its grocery, retail, and advertising offerings, and how they drive growth and profitability.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}