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  "documentTitle": "Deliveroo | Investor Event Presentation Deck | 112 slides",
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  "authorName": "Deliveroo",
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  "presentationDate": "2023-11-01 00:00:00",
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  "notes": "The slide uses a series of big numbers to illustrate the uplift in behavior compared to non-Plus customers.",
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      "text": "* Figures are using global data and compare the % difference in Plus Gold customer behaviour with each category vs non-Plus customer behaviour over 4w period between 25/09 - 22/10 for users with 2+ orders\n** Figures are using global data and compares the % difference in ad profit driven per Plus Gold customer vs a non-Plus customer, out of users with an ad click over last 3 months and 2+ orders in month\nResults are indicative and may not apply to the entire population/all cohorts",
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      "text": "54% more monthly ad profit**",
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      "text": "46% more likely to order grocery*",
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      "text": "117% more likely to try a new to platform restaurant*",
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      "text": "124% more likely to order pharmaceuticals*",
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      "kind": "title",
      "text": "We see wider benefits to Deliveroo from our Plus Gold customers",
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