{
  "docId": "019de076-2bba-764b-90c0-090416054d6b",
  "docSlug": "1f3b652e0e522724f1f0454d602a4e8a",
  "documentTitle": "Deliveroo | Investor Event Presentation Deck | 112 slides",
  "authorId": "deliveroo",
  "authorName": "Deliveroo",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 21,
  "pageCount": 112,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a visual comparison to contrast traditional grocery delivery with the Deliveroo on-demand model.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-2bba-764b-90c0-090416054d6b/21",
  "deckHref": "/decks/019de076-2bba-764b-90c0-090416054d6b",
  "deckJsonHref": "/decks/019de076-2bba-764b-90c0-090416054d6b.json",
  "deckAnchorHref": "/decks/019de076-2bba-764b-90c0-090416054d6b#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.2,
        "x": 0.68,
        "y": 0.36
      },
      "kind": "image",
      "text": "Small basket of groceries",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d19809f-8fe1-4476-bde3-845586113d63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.15,
        "x": 0.43,
        "y": 0.34
      },
      "kind": "image",
      "text": "Beer and chips",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fa74be8-0821-43be-942b-3963a1e61941",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.08,
        "y": 0.38
      },
      "kind": "image",
      "text": "Delivery truck with strawberries",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2f5fbaa-d7d3-4ccd-8f46-3ef8cfa5d162",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.41,
        "y": 0.62
      },
      "kind": "metric",
      "text": "Up to £20",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70961247-9705-4aa6-b70e-f986ef3624d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.15,
        "y": 0.62
      },
      "kind": "metric",
      "text": "£90+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a17b2b38-12cd-4cad-becf-029b6cc39667",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.7,
        "y": 0.62
      },
      "kind": "metric",
      "text": "Up to £30",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5c595a7-d348-485f-ae59-7578623bb589",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.94,
        "x": 0.03,
        "y": 0.188
      },
      "kind": "table",
      "text": "Traditional Online vs Deliveroo Model comparison",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "250955bb-3704-4b26-88b9-f09bfb61d7ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.03,
        "y": 0.04
      },
      "kind": "title",
      "text": "In 2018 we pioneered the on-demand model...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0797a6eb-83ac-4189-92e0-eb284cb2b66f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "68485e14-8941-4263-be48-e6c1d23bf35f",
      "evidence": "The slide explicitly compares two business models across multiple attributes.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 80,
      "from": 21,
      "beatId": "f8e80fa2-5899-4f85-8546-ce54a9505eb5",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation provides a detailed overview of Deliveroo's business, including its grocery, retail, and advertising offerings, and how they drive growth and profitability.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}