{
  "docId": "019de076-29a4-73c8-b7e4-3119778fe9f8",
  "docSlug": "97be0d8c71ca7e89bd2580112099b618",
  "documentTitle": "Crocs | Investor Presentation Deck | 39 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 39,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The chart uses a waterfall-bridge style to illustrate the reduction from ~1,300 to ~600 accounts.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de076-29a4-73c8-b7e4-3119778fe9f8/15",
  "deckHref": "/decks/019de076-29a4-73c8-b7e4-3119778fe9f8",
  "deckJsonHref": "/decks/019de076-29a4-73c8-b7e4-3119778fe9f8.json",
  "deckAnchorHref": "/decks/019de076-29a4-73c8-b7e4-3119778fe9f8#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Waterfall chart showing account reduction from 1300 to 600",
      "attrs": null,
      "subkind": "waterfall-bridge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de66d09d-bca3-4f4f-8e24-f3e52ac41c29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.03,
        "y": 0.3
      },
      "kind": "list",
      "text": "Curtailed over 50% of non-strategic accounts in 2023\nPulled-back on digital rights for accounts that fall outside of our strategic alliance accounts",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6cb92fc-fa3b-470a-aa38-900aa7ac416d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Expect cleaner account base to begin 2024 having:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "26a4740c-bde3-42c8-b5ed-22a0a29edb8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.08,
        "y": 0.07
      },
      "kind": "title",
      "text": "Progress of Account Rationalization",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4b01db1-56c5-4dac-9f69-cc14ce13b0c8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "00759ad3-84db-45c0-b09f-d8a812dbde4e",
      "evidence": "chart/waterfall-bridge: Waterfall chart showing account reduction from 1300 to 600",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "1610a112-5d19-46a0-9f18-eeb65a1ab196",
      "evidence": "The slide uses a waterfall chart to bridge the gap between a starting state and an ending state.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 15,
      "from": 12,
      "beatId": "b08c3c68-bc6d-45a0-a5a9-9cbb15afabff",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The deck showcases recent product and marketing wins for Crocs and HEYDUDE.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 14,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fc5bd198-0e99-422a-8167-c9ecee19dac9",
      "evidence": "The deck shows progress on account rationalization and its impact on financials.",
      "position": 2,
      "objective": "What is the cost of not rationalizing accounts?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}