{
  "docId": "019de076-227b-77fb-a9b5-402a32f35267",
  "docSlug": "33f77f8f8337a15db3b68fc0fa293fb0",
  "documentTitle": "Asos | Results Presentation Deck | 69 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 53,
  "pageCount": 69,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "sparse",
  "nDataPoints": 2,
  "notes": "The slide uses a triptych of images to illustrate the 'crowdsourced creators' aspect of the customer journey.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de076-227b-77fb-a9b5-402a32f35267/53",
  "deckHref": "/decks/019de076-227b-77fb-a9b5-402a32f35267",
  "deckJsonHref": "/decks/019de076-227b-77fb-a9b5-402a32f35267.json",
  "deckAnchorHref": "/decks/019de076-227b-77fb-a9b5-402a32f35267#slide-53",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.665,
        "x": 0.265,
        "y": 0.175
      },
      "kind": "image",
      "text": "Triptych of influencer content creation",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67b98eae-dc94-4441-85d9-a2d5a0934630",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.19,
        "x": 0.072,
        "y": 0.395
      },
      "kind": "paragraph",
      "text": "Crowdsourced creators, with 40million impressions guaranteed within 12 days",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e932853-c0c5-4c65-a94c-b9ed5ca21543",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.103,
        "y": 0.088
      },
      "kind": "title",
      "text": "Customer journey around fashion",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "015b2264-7300-4ec0-a440-f1b059b29f2b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "96c8eeea-1b2f-4eea-8a21-fdf727c65af8",
      "evidence": "Customer journey around fashion",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "89616416-4aba-44bb-be32-2b0b5c03e60d",
      "evidence": "Slide title explicitly mentions customer journey and shows content creation process.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}