{
  "docId": "019de076-227b-77fb-a9b5-402a32f35267",
  "docSlug": "33f77f8f8337a15db3b68fc0fa293fb0",
  "documentTitle": "Asos | Results Presentation Deck | 69 slides",
  "authorId": "asos",
  "authorName": "Asos",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 69,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 13,
  "notes": "The slide uses a combination of a data table and a bar chart to illustrate the trade-off between volume and profitability.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-227b-77fb-a9b5-402a32f35267/5",
  "deckHref": "/decks/019de076-227b-77fb-a9b5-402a32f35267",
  "deckJsonHref": "/decks/019de076-227b-77fb-a9b5-402a32f35267.json",
  "deckAnchorHref": "/decks/019de076-227b-77fb-a9b5-402a32f35267#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.22,
        "x": 0.72,
        "y": 0.17
      },
      "kind": "chart",
      "text": "Profit per Order chart showing growth from FY22 to FY23.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ce8faee-560e-4420-9371-c4902c24617c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.86,
        "x": 0.07,
        "y": 0.89
      },
      "kind": "disclaimer",
      "text": "Footnotes detailing the definitions and scope of the KPIs presented.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "10dfbf9c-e128-4e77-961f-094d9f819acc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.86,
        "x": 0.07,
        "y": 0.68
      },
      "kind": "list",
      "text": "Four callout boxes explaining the drivers behind the KPI changes: ABV increase, Order frequency decrease, Active customer decrease, and Market position.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6fc8f5a-1826-47bd-9c4f-09777567458e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.58,
        "x": 0.07,
        "y": 0.17
      },
      "kind": "table",
      "text": "Group KPIs table showing Visits, ABV, Order Frequency, Active Customers, Premier Customers, and Conversion with FY23 values and Change vs LY.",
      "attrs": null,
      "subkind": "kpi",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9bf4260c-a3b9-46d9-80c2-8d5cd2b2bd07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.8,
        "x": 0.07,
        "y": 0.05
      },
      "kind": "title",
      "text": "KPIs reflect changes to address unprofitable geographies, brands and customers driving order profitability +30%",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed3ce215-fada-414b-8d05-40b133fc393f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Table data",
      "slug": "table-data",
      "agent": null,
      "layer": "slide",
      "matchId": "4668cd39-28fa-4dc4-b276-3853c5389d93",
      "evidence": "table/kpi: Group KPIs table showing Visits, ABV, Order Frequency, Active Customers, Premier Customers, and Conversion with FY23 values and Change vs LY.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "f20beff3-ab9a-471e-896a-188bbadee55b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Discussion of challenges and unprofitable areas",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}