{
  "docId": "019de076-1735-738e-8330-13ed981f2836",
  "docSlug": "b702891e5abdd20d2c4ffc926c036885",
  "documentTitle": "Unilever | Results Presentation Deck | 48 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 34,
  "pageCount": 48,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "before_after",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 8,
  "notes": "The slide uses a 'before-after' visual structure with an arrow indicating a shift in strategy from declining/flat investment to accelerated growth.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-1735-738e-8330-13ed981f2836/34",
  "deckHref": "/decks/019de076-1735-738e-8330-13ed981f2836",
  "deckJsonHref": "/decks/019de076-1735-738e-8330-13ed981f2836.json",
  "deckAnchorHref": "/decks/019de076-1735-738e-8330-13ed981f2836#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.65,
        "x": 0.03,
        "y": 0.34
      },
      "kind": "chart",
      "text": "BMI historical and projected investment",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70507368-8e08-4f05-a9e2-82251f671916",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.6,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "framework",
      "text": "Visual bridge showing transition from past performance to future acceleration plan",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aac36288-b484-4b39-bd2d-c2f3f05e3f5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.7,
        "y": 0.043
      },
      "kind": "list",
      "text": "Focus investment in areas that drive impact; Ensure consistent execution; Invest more in digital media",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "759e4cce-ff47-4b9a-8b38-e48f52e11ee7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.02,
        "y": 0.14
      },
      "kind": "title",
      "text": "Increase brand investment and returns",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8378765d-a08a-481b-9861-258df2ce6f34",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f53676c1-380e-4bbe-a107-4c80b6e2192e",
      "evidence": "Visual bridge showing transition from past performance to future acceleration plan and chart/bar-vertical showing BMI historical and projected investment.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "f82fd7f6-6597-4060-9f49-9be8c896a8c5",
      "evidence": "The slide explicitly contrasts 'Today' (historical data) with an 'Acceleration plan' (future projections) connected by a directional arrow.",
      "confidence": 0.95
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}