{
  "docId": "019de076-0d96-7007-9621-a33a2a15ad0f",
  "docSlug": "1f3babbc925f87f5c6aee28f1cf19c55",
  "documentTitle": "On Holding | Investor Day Presentation Deck | 137 slides",
  "authorId": "on-holding",
  "authorName": "On Holding",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 108,
  "pageCount": 129,
  "prevPage": 107,
  "nextPage": 109,
  "slideType": "propose_solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a 'show, don't tell' approach by displaying UI screenshots of the mobile app alongside lifestyle imagery to demonstrate the 'connected' experience.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de076-0d96-7007-9621-a33a2a15ad0f/108",
  "deckHref": "/decks/019de076-0d96-7007-9621-a33a2a15ad0f",
  "deckJsonHref": "/decks/019de076-0d96-7007-9621-a33a2a15ad0f.json",
  "deckAnchorHref": "/decks/019de076-0d96-7007-9621-a33a2a15ad0f#slide-108",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.3,
        "x": 0.67,
        "y": 0.145
      },
      "kind": "image",
      "text": "Lifestyle imagery and product highlights",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e210aa80-1565-4074-a350-9889622fa727",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.16,
        "x": 0.5,
        "y": 0.145
      },
      "kind": "image",
      "text": "Mobile app interface showing product listings and categories",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea4aa885-4ad3-4e27-ad42-c33ec974d163",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.4,
        "x": 0.028,
        "y": 0.22
      },
      "kind": "title",
      "text": "Crafting connected, multi-channel experiences where a user journey can start, stop and continue across a suite of devices and channels.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59d1e4c8-8884-4530-a122-0d3a73216e37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.23,
        "x": 0.028,
        "y": 0.038
      },
      "kind": "title",
      "text": "Boost our e-commerce",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e27d33f-a75c-4fc3-9e5e-016858d9ef4b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Aesthetic-Usability Effect",
      "slug": "aesthetic-usability-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "af56e1c1-e7e2-4614-ad5d-e1f010628e90",
      "evidence": "Lifestyle imagery and product highlights",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "e85d7ecf-3adc-4663-9f4b-6bb4efaebd57",
      "evidence": "The text explicitly mentions 'user journey' and the visuals show the digital touchpoints of that journey.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}