{
  "docId": "019de075-f510-70d9-ba81-f4d416218b87",
  "docSlug": "8c3962c81acdf228fc051945832ae1b3",
  "documentTitle": "First Western Financial | Investor Presentation Deck | 50 slides",
  "authorId": "first-western-financial",
  "authorName": "First Western Financial",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 3,
  "pageCount": 50,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "executive_summary",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 8,
  "notes": "Includes geographic footprint map and industry recognition awards.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-f510-70d9-ba81-f4d416218b87/3",
  "deckHref": "/decks/019de075-f510-70d9-ba81-f4d416218b87",
  "deckJsonHref": "/decks/019de075-f510-70d9-ba81-f4d416218b87.json",
  "deckAnchorHref": "/decks/019de075-f510-70d9-ba81-f4d416218b87#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.56,
        "y": 0.65
      },
      "kind": "callout",
      "text": "Hovde's High Performers Class of 2022, Class of 2021. 2021 Bank & Thrift Sm-All Stars.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e3c7eaa-b34f-4138-ae3f-5024a7236d78",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.58,
        "y": 0.15
      },
      "kind": "image",
      "text": "Geographic footprint of office locations in Western US states.",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e59f94a-273c-431a-8edd-12d37a326d1f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.21,
        "y": 0.0032
      },
      "kind": "list",
      "text": "Target Market: Households of $1+ million liquid net worth. High net worth and high growth markets in CO, AZ, WY, CA, MT.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b418535-65a6-428b-beba-58ea9624b912",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.21,
        "y": 0.0048
      },
      "kind": "list",
      "text": "Competitive Advantage: Operates as one integrated firm. Team approach benefits clients. Local boutique offices with central experts.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7446252d-1f88-4b03-beb0-6c0f66026f75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.21,
        "y": 0.0015
      },
      "kind": "list",
      "text": "Overview: Niche-focused regional wealth manager built on a private trust bank platform. Headquartered in Denver, Colorado.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a3efccad-2a8b-4c8f-9030-02345017b66f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.3,
        "x": 0.21,
        "y": 0.0065
      },
      "kind": "table",
      "text": "Assets: $3.00B, Total Loans: $2.54B, Total Deposits: $2.42B, AUM: $6.40B. Growth metrics: Loan 26.7%, Deposit 9.0%, Asset 13.4%, TBV/Share 10.7%.",
      "attrs": null,
      "subkind": "kpi",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0731593-9cdf-462f-aa61-d5a52995a3c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.68,
        "x": 0.16,
        "y": 0.06
      },
      "kind": "title",
      "text": "An Emerging High Performing Institution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94149fc7-f1b5-4118-bac7-530e5ad6f3eb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "6f3b7b29-b240-4453-a944-1ab7ceb97e2f",
      "evidence": "This slide provides an executive summary of the company's overview, target market, and competitive advantage",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 4,
      "from": 3,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "2dc34965-71f3-40b1-8466-224c6ffcd45e",
      "evidence": "Slides 3-4 provide an overview of the company's emerging high-performing institution and investment highlights.",
      "position": 2,
      "objective": "Explain why now is the right time to invest in First Western Financial.",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.5,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}