{
  "docId": "019de075-ec6d-7159-89c1-c7917ce94096",
  "docSlug": "96d49b9f76d50e92394b090107ac25bb",
  "documentTitle": "Coursera | Investor Presentation Deck | 31 slides",
  "authorId": "coursera",
  "authorName": "Coursera",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 31,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "timeline",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 49,
  "notes": "The slide uses a scatter-plot style timeline where each logo represents a certificate program. The 2023 column includes 5 'in production' placeholders.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-ec6d-7159-89c1-c7917ce94096/15",
  "deckHref": "/decks/019de075-ec6d-7159-89c1-c7917ce94096",
  "deckJsonHref": "/decks/019de075-ec6d-7159-89c1-c7917ce94096.json",
  "deckAnchorHref": "/decks/019de075-ec6d-7159-89c1-c7917ce94096#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Timeline of certificate launches by partner",
      "attrs": null,
      "subkind": "dot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "07d5ccd7-b9ed-40da-9ded-7323b527d95a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.5,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Coursera data as of the Q3 2023 earnings date. Year corresponds to date of prior launch or anticipated launch in 2023.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b92882d6-16af-40df-a1a7-914798768a41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.7,
        "x": 0.05,
        "y": 0.13
      },
      "kind": "title",
      "text": "Strategic catalog asset driving Consumer growth, expanding Career Academy, and creating pathways into degree programs",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88220f69-b4df-4822-a11f-f5ddc429ef62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.06
      },
      "kind": "title",
      "text": "Rapid expansion of our entry-level Professional Certificates",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3c22e2c1-d6c2-4943-8b91-cc28db439ca8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "8b427490-18cd-4304-9aed-5a53c7656bf5",
      "evidence": "Chronological progression of product launches from 2018 to 2023.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 16,
      "from": 10,
      "beatId": "722011c2-c9d1-416a-b04c-8ec278a34246",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The solution is presented through pages 10-16, highlighting Coursera's global learning ecosystem and segments",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 22,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "73458d1b-63db-4048-8fa6-4f5b4a75b455",
      "evidence": "The deck presents a clear 'why now' narrative, highlighting the transformation of higher education and Coursera's position",
      "position": 0,
      "objective": "Why now is the right time to invest in Coursera",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}