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  "docSlug": "545aafed497bd844780eebc1d34c5c6c",
  "documentTitle": "Coupang | Investor Presentation Deck | 16 slides",
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  "authorName": "Coupang",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
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  "notes": "The chart uses a line graph to visualize cohort retention and expansion over time.",
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      "kind": "chart",
      "text": "Line chart showing spend per customer over 6 years for cohorts 2017-2022",
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      "kind": "disclaimer",
      "text": "Note: Spend per customer equates to total gross spending per customer. Amounts above are in local currency and are before cancellations and returns.",
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      "text": "Each cohort starting at higher spend/customer",
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      "kind": "title",
      "text": "Newer Cohorts Spend Starting Higher, Growing Faster",
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      "kind": "title",
      "text": "Spend per Customer by Cohort",
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      "evidence": "The slides 'Compounding Customer Cohort Spend', 'Newer Cohorts Spend Starting Higher, Growing Faster', 'WOW Membership Growth', 'Improving Gross Profit and Margin', 'Product Commerce Adj. EBITDA Trends', and 'Progression Towards Free Cash Flow Positive' demonstrate traction.",
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