{
  "docId": "019de075-dafc-7408-93cd-b41142dd266e",
  "docSlug": "990d8a05e973e93766ac1fdadcad1096",
  "documentTitle": "Orthofix | Investor Presentation Deck | 22 slides",
  "authorId": "orthofix",
  "authorName": "Orthofix",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 7,
  "pageCount": 22,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a three-column layout to organize the product portfolio by anatomical application.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-dafc-7408-93cd-b41142dd266e/7",
  "deckHref": "/decks/019de075-dafc-7408-93cd-b41142dd266e",
  "deckJsonHref": "/decks/019de075-dafc-7408-93cd-b41142dd266e.json",
  "deckAnchorHref": "/decks/019de075-dafc-7408-93cd-b41142dd266e#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "image",
      "text": "Product icons and anatomical diagrams",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "552c8b39-fdbf-47f4-a26a-71782577b217",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "list",
      "text": "Cervical, Thoracolumbar Fixation, Interbodies",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de171755-be84-490c-bf9a-f8102fc3b262",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.8,
        "x": 0.1,
        "y": 0.12
      },
      "kind": "title",
      "text": "Comprehensive best-in-class spinal implants offering driving rapid market adoption",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e33a5561-c32b-4e5f-aa5b-4097050f687f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.3,
        "x": 0.35,
        "y": 0.05
      },
      "kind": "title",
      "text": "Spinal Implants",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2b3b2c1-0a8a-4f19-b043-a73c0413561c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "997ed512-f8d0-4342-993d-80ff52c1405a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "Slides 6-8 describe Orthofix's solutions in orthopedics and spinal implants",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 17,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "a8543e41-4d22-4607-8a61-b1002a4017be",
      "evidence": "The deck uses a 'golden circle' approach to answer the question, with 'why' on slide 3, 'what' on slides 4-13, and implicit 'how' on slides 14-17",
      "position": 0,
      "objective": "Why invest in Orthofix?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}