{
  "docId": "019de075-d28c-76de-b96e-3cc430ec7702",
  "docSlug": "ecc06b70d988dc90c48066468500c40d",
  "documentTitle": "Disney | Investor Presentation Deck | 27 slides",
  "authorId": "disney",
  "authorName": "Disney",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 27,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses circles to represent the scale of the addressable market in North America, Europe, and Asia.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-d28c-76de-b96e-3cc430ec7702/11",
  "deckHref": "/decks/019de075-d28c-76de-b96e-3cc430ec7702",
  "deckJsonHref": "/decks/019de075-d28c-76de-b96e-3cc430ec7702.json",
  "deckAnchorHref": "/decks/019de075-d28c-76de-b96e-3cc430ec7702#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "image",
      "text": "World map with circles indicating market size",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "338f5b26-af42-4c9b-a0ef-ba8a69bd7de4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Note: Consumer opportunity based on analysis of minimum level of Disney branded spending and current parks visitation",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13e052bc-661f-49da-a556-1818ac9fe275",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.16
      },
      "kind": "title",
      "text": "For every 1 park guest today, there are 10+ consumers with Disney affinity who do not visit the parks",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2052026-9668-4ec7-a0a8-028d5c697bc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "700M+ ADDRESSABLE MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "929ddd5c-35c5-448b-bcb2-633895abf150",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "title",
      "text": "FANS",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a2f6ce5-2090-44f8-a740-ebedf4276879",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "87421fd4-2ec2-4b5a-a82a-2448b534d94f",
      "evidence": "The slide mentions '10+ consumers with Disney affinity who do not visit the parks' and '700M+ ADDRESSABLE MARKET', indicating a market sizing analysis.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "6abe3faa-48c1-46a1-bbf8-0bd31346484e",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Desire",
      "beatSlug": "aida-desire",
      "evidence": "The presentation showcases 1K+ acres of land for possible future development and strong results from investments, creating desire for Disney's future growth opportunities.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}