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  "documentTitle": "Pinterest | Results Presentation Deck | 17 slides",
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  "notes": "Includes a visual example of the TUI Pinterest ad format.",
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      "text": "Miriam Abels, Digital Performance Marketing, TUI Germany",
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      "text": "TUI, one of the world's leading tourism groups, knows that people come to Pinterest to get inspired and plan holidays. By adding Travel Catalogs to their full funnel approach, TUI was able to promote their large variety of hotel listings, and make their ads more actionable by allowing users to easily click through to them. The results for TUI were strong, leading to 6x higher outbound clickthrough rate (oCTR) and a 80% lower outbound-cost-per-click (oCPC) than they were seeing in previous conversion campaigns.",
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