{
  "docId": "019de075-b96e-7388-a6db-e892966f781a",
  "docSlug": "6a0e475b0befa2701859910844cb6af9",
  "documentTitle": "Membership Collective Group | Investor Presentation Deck | 31 slides",
  "authorId": "membership-collective-group",
  "authorName": "Soho House & Co Inc.",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 31,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a side-by-side comparison layout to delineate the two strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-b96e-7388-a6db-e892966f781a/6",
  "deckHref": "/decks/019de075-b96e-7388-a6db-e892966f781a",
  "deckJsonHref": "/decks/019de075-b96e-7388-a6db-e892966f781a.json",
  "deckAnchorHref": "/decks/019de075-b96e-7388-a6db-e892966f781a#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.54,
        "x": 0.23,
        "y": 0.94
      },
      "kind": "image",
      "text": "THE NED, SCORPIOS, SOHO HOME, SOHO HOUSE, SOHO WORKS, LINE, SAGUARO",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9105a28a-1592-4d92-afd3-b8b9fc114783",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.58,
        "y": 0.0048
      },
      "kind": "list",
      "text": "Implemented a series of initiatives to drive enhanced profitability: Adjusted expenses, Re-focused G&A, Optimized events and menus, Enacted procurement savings, Rationalized supply chain.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e3182c8-abc4-48e7-a923-04bb923b9d9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.35,
        "x": 0.08,
        "y": 0.0048
      },
      "kind": "list",
      "text": "Growing and enhancing membership remains the core driver of our business; strong foundations in place. Focusing on core Soho House business as key driver of global expansion and improved profitability. Optimized new House growth to deliver the best experience at our existing Houses.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c2f16260-179a-4def-87dd-19412b06156c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.08,
        "y": 0.0019
      },
      "kind": "paragraph",
      "text": "Grow and Enhance Membership",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97f60019-4b70-434c-ac2d-4540454740d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.58,
        "y": 0.0019
      },
      "kind": "paragraph",
      "text": "Operational Excellence to Drive Profitability",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af852fc1-9df7-41c4-a37f-51220810daf0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.68,
        "x": 0.02,
        "y": 0.06
      },
      "kind": "title",
      "text": "Focusing on Membership and Profitability",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba35794b-b0b9-446c-b1ca-e18d11f12523",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 4,
      "beatId": "c619f9bc-e939-4853-87da-3d857d9bb8c4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Raises Midpoint of Guidance Across All Metrics and Focusing on Membership and Profitability",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d33ceada-6ffe-4b2e-b404-0e0563e0b162",
      "evidence": "Raising Midpoint of Guidance Across All Metrics and Focusing on Membership and Profitability",
      "position": 0,
      "objective": "Why now is the time to invest in SHCO",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}