{
  "docId": "019de075-9ed5-77eb-8bd0-f2b675542d04",
  "docSlug": "0693e75bb72843ed9131af9bbc44dd45",
  "documentTitle": "Heartland Financial USA | Results Presentation Deck | 53 slides",
  "authorId": "heartland-financial-usa",
  "authorName": "HTLF",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 40,
  "pageCount": 53,
  "prevPage": 39,
  "nextPage": 41,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a standard corporate identity structure for mission/vision/values.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-9ed5-77eb-8bd0-f2b675542d04/40",
  "deckHref": "/decks/019de075-9ed5-77eb-8bd0-f2b675542d04",
  "deckJsonHref": "/decks/019de075-9ed5-77eb-8bd0-f2b675542d04.json",
  "deckAnchorHref": "/decks/019de075-9ed5-77eb-8bd0-f2b675542d04#slide-40",
  "components": [
    {
      "bbox": {
        "h": 0.11,
        "w": 0.17,
        "x": 0.07,
        "y": 0.02
      },
      "kind": "image",
      "text": "HTLF Strength. Insight. Growth.",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d8e0e36-2aff-45e8-b555-13f4757ef410",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.86,
        "x": 0.07,
        "y": 0.59
      },
      "kind": "list",
      "text": "Community: Engage your community and your team - support one another and unlock the potential around you",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31f18292-d061-43f8-8033-65d4af9fc81c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.86,
        "x": 0.07,
        "y": 0.69
      },
      "kind": "list",
      "text": "Accountability: Own the opportunity and the outcome - keep your promises, follow through and follow up",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3eedff92-6f59-488b-a1a0-3a870657c78b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.86,
        "x": 0.07,
        "y": 0.79
      },
      "kind": "list",
      "text": "Excellence: Exceed expectations - every customer, every time",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c9ec946-acb4-486f-8cd8-675135714b36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.86,
        "x": 0.07,
        "y": 0.49
      },
      "kind": "list",
      "text": "Integrity: Always do the right thing - be honest and open",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "906dffd5-0b5e-49f4-a840-056c3c2d40b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.66,
        "x": 0.17,
        "y": 0.13
      },
      "kind": "paragraph",
      "text": "MISSION STATEMENT: Enriching lives one customer, employee and community at a time",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0aec929e-34c1-4a32-a8af-c9340169de9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.84,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "VISION STATEMENT: We will be a top-performing and admired banking organization, actively contributing to the vitality of the communities where we live and work and delivering financial expertise and excellent experiences.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "89e2134e-856e-41b2-a116-d9ecbee487cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.51,
        "x": 0.205,
        "y": 0.015
      },
      "kind": "title",
      "text": "We See Growth Everywhere",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2473f344-bb50-405f-a540-a3c06b3eaee9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Story Moments",
      "slug": "story-moments",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "17c041e5-1e04-4616-938f-35d81ca8319a",
      "evidence": "VISION STATEMENT: We will be a top-performing and admired banking organization, actively contributing to the vitality of the communities where we live and work and delivering financial expertise and",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 41,
      "from": 39,
      "beatId": "3a00876f-3b7f-45e8-8100-52956a5646be",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Ultimate Achievement",
      "beatSlug": "rags-to-riches-ultimate-achievement",
      "evidence": "The presentation showcases HTLF's mission, vision, and ESG highlights.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 41,
      "from": 40,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "53be3aad-98c5-4e2f-9f87-095ca4accbb8",
      "evidence": "The presentation showcases ESG highlights, reflecting the voice of the customer.",
      "position": 2,
      "objective": "Show ESG highlights",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}