{
  "docId": "019de075-9c24-7795-93bf-d3cb7248d52d",
  "docSlug": "46311d50946e6712f7fc7130b587a4ca",
  "documentTitle": "Grove | Investor Presentation Deck | 41 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 41,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "unfair_advantage",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a circular flow diagram to represent a virtuous cycle or flywheel effect.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-9c24-7795-93bf-d3cb7248d52d/15",
  "deckHref": "/decks/019de075-9c24-7795-93bf-d3cb7248d52d",
  "deckJsonHref": "/decks/019de075-9c24-7795-93bf-d3cb7248d52d.json",
  "deckAnchorHref": "/decks/019de075-9c24-7795-93bf-d3cb7248d52d#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.25,
        "x": 0.11,
        "y": 0.2
      },
      "kind": "framework",
      "text": "DTC -> INNOVATION -> RETAIL cycle",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8f8839ca-22ef-4925-a7f6-b88675786f7d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.33,
        "x": 0.464,
        "y": 0.51
      },
      "kind": "list",
      "text": "Insights lead to rapid innovation and more SKU development than competitors",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "820674a2-d65a-4c10-a04f-af630c93b7f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.33,
        "x": 0.464,
        "y": 0.73
      },
      "kind": "list",
      "text": "Better informed + faster innovation from DTC provides competitive, sustainable outgrowth in retail",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d05644f8-05fa-4710-841e-de29089b2b36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.33,
        "x": 0.464,
        "y": 0.29
      },
      "kind": "list",
      "text": "Superior access to customer data and preferences",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8049148-1f59-463c-bc49-eb71a1a3d7e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.46,
        "x": 0.27,
        "y": 0.12
      },
      "kind": "title",
      "text": "DTC underpins the growth story by powering Grove innovation engine",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f9f29b5c-2149-4872-99fc-89d6304c2c10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.78,
        "x": 0.11,
        "y": 0.04
      },
      "kind": "title",
      "text": "Grove Has a Durable Competitive Advantage in Innovation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62889e71-503f-4c57-b3d4-517bcc8ee991",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "4c0848fb-cfa7-4456-b3de-00f804c8a4af",
      "evidence": "DTC -> INNOVATION -> RETAIL cycle",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "10708949-3bfc-44b5-bd41-ce24c6707359",
      "evidence": "Circular arrows connecting DTC, Innovation, and Retail",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 9,
      "beatId": "15a8d885-2567-4225-9ae0-611258aca219",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Slides 9-17 showcase the company's traction, competitive advantage, and market opportunity.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}