{
  "docId": "019de075-9c24-7795-93bf-d3cb7248d52d",
  "docSlug": "46311d50946e6712f7fc7130b587a4ca",
  "documentTitle": "Grove | Investor Presentation Deck | 41 slides",
  "authorId": "grove",
  "authorName": "Grove Collaborative",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 41,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-9c24-7795-93bf-d3cb7248d52d/12",
  "deckHref": "/decks/019de075-9c24-7795-93bf-d3cb7248d52d",
  "deckJsonHref": "/decks/019de075-9c24-7795-93bf-d3cb7248d52d.json",
  "deckAnchorHref": "/decks/019de075-9c24-7795-93bf-d3cb7248d52d#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.18,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Global HPC Market Share Conventional vs. Natural",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37216245-16d7-4f4a-a4fe-04f6cdbc985f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.18,
        "x": 0.28,
        "y": 0.25
      },
      "kind": "chart",
      "text": "When Did You First Purchase Natural Products?",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bf93e1d-281c-4508-a7a1-0068376c6642",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.12,
        "x": 0.81,
        "y": 0.42
      },
      "kind": "metric",
      "text": "74%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bd144d5-a0c6-4ea1-a8f6-9ff6cb2932e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.12,
        "x": 0.66,
        "y": 0.42
      },
      "kind": "metric",
      "text": "72%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "666f47e4-dc40-4cb8-b742-ed5e87040519",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.12,
        "x": 0.51,
        "y": 0.42
      },
      "kind": "metric",
      "text": "73%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bcf49fae-4d28-4161-a844-e7f7e47c2e3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.14,
        "x": 0.5,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "Of shoppers believe it is important to shop sustainably",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1118d111-0601-4e3d-999c-92f869a5ff43",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.14,
        "x": 0.65,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "Of consumers place importance on purchasing beauty and personal care products that are clean",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9fe708f-f6cd-420d-ab32-bf3258977c05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.14,
        "x": 0.8,
        "y": 0.68
      },
      "kind": "paragraph",
      "text": "Of retail consumers aged 25 – 34 place importance on social impact",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3b210f2-1db5-48b7-9bc1-8f116362433c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.03,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Notes: 1. Calculated based off of 13% US clean and natural HPC market penetration from Honest S-1 2. Management estimates developed from a variety of third-party resources 3. Ell, Kellie, Forecasting Consumer Demands. WWD (December 2020) 4. Alix Partners Naturally Beautiful – Millennials and Preferences in Beauty and Personal Care Products. (May 2019) 5. Cowen Equity Research, Gen Z and Millennials Are the Driving Force in Scaling Digital and Sustainability. (October 2020)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "806c8ff4-d1d5-4cd2-9d11-2baa4244fcec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.88,
        "x": 0.06,
        "y": 0.04
      },
      "kind": "title",
      "text": "Consumer-Led Transition to Sustainable Products Is Inevitable...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "906d8111-18cd-4fbf-bfc0-3c3db4e91165",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "372435e6-ae91-4a3d-aca1-5f06b2a6cd4a",
      "evidence": "Consumer-Led Transition to Sustainable Products Is Inevitable...",
      "confidence": 0.6
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "85afab00-a851-440b-b6b6-10ec637a2c91",
      "evidence": "Global HPC Market Share Conventional vs. Natural",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 9,
      "beatId": "15a8d885-2567-4225-9ae0-611258aca219",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Slides 9-17 showcase the company's traction, competitive advantage, and market opportunity.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 12,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "f446191f-6137-478c-9677-006b02070cce",
      "evidence": "Slides 12-13 highlight the consumer-led transition to sustainable products and the market opportunity.",
      "position": 0,
      "objective": "Why now is the right time to invest in Grove Collaborative",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}