{
  "docId": "019de075-90dd-72df-a9f2-a376ad19f281",
  "docSlug": "19cbff3bd5ec168b2afe8a97007fc7f3",
  "documentTitle": "FIGS | Results Presentation Deck | 23 slides",
  "authorId": "figs",
  "authorName": "FIGS",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 23,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "The slide uses a trailing twelve months (TTM) basis for metrics. The bottom text provides a qualitative explanation for the observed trends.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-90dd-72df-a9f2-a376ad19f281/5",
  "deckHref": "/decks/019de075-90dd-72df-a9f2-a376ad19f281",
  "deckJsonHref": "/decks/019de075-90dd-72df-a9f2-a376ad19f281.json",
  "deckAnchorHref": "/decks/019de075-90dd-72df-a9f2-a376ad19f281#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.28,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Active Customers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04dc504c-1205-4bbc-aaac-1b317efef294",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.28,
        "x": 0.36,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Average Order Value (AOV)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d10fb4e1-0db2-40bf-82ee-cc7f3e146113",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.28,
        "x": 0.67,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Net Revenues Per Active Customer",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3ec652a-0e38-4224-8075-b1c26b5653e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.9,
        "x": 0.05,
        "y": 0.87
      },
      "kind": "paragraph",
      "text": "Efficient marketing spend drove new customer growth; expansion of layering system contributed to higher AOV",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04dbac7f-5844-49a4-8697-c6dcae06aab5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.9,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "(1) Active customers, AOV and net revenues per active customer are key operational and business metrics...",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3c60033-2e36-483f-b588-2cd233674e9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.3,
        "x": 0.04,
        "y": 0.04
      },
      "kind": "title",
      "text": "Key Operating Metrics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d86d639-7980-4dce-b3ab-9791160c6f8b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "0188f881-9295-4ece-a9ca-428416e18d50",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation highlights the company's financial performance and key operating metrics to establish a need for growth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "dc8fda95-7bea-489f-9756-009912ec1487",
      "evidence": "The presentation highlights the company's financial performance and key operating metrics to emphasize the need for growth.",
      "position": 0,
      "objective": "What are the consequences of not investing in growth?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}