{
  "docId": "019de075-8bf9-7631-b3eb-6cff5106fbe2",
  "docSlug": "04580d9be3fa335d44d53033aae839cc",
  "documentTitle": "Etsy | Results Presentation Deck | 42 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 42,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The slide uses a split-screen layout to contrast technical search methodology with user-centric quality goals.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-8bf9-7631-b3eb-6cff5106fbe2/6",
  "deckHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2",
  "deckJsonHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2.json",
  "deckAnchorHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.47,
        "w": 0.5,
        "x": 0.5,
        "y": 0.53
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da38fffe-d340-414f-9d98-f27864207fdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.04,
        "y": 0.58
      },
      "kind": "list",
      "text": "Relational | XWalk: How can interactions between buyers, listings and shops help us find the right listing for you?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55081dcc-1c8c-4a20-92df-cce73ef41bd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.04,
        "y": 0.4
      },
      "kind": "list",
      "text": "Exact | Text-based: Do the words you searched for appear in listing title?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b9cee36-ef2a-498a-a11a-e27285261df8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.04,
        "y": 0.76
      },
      "kind": "list",
      "text": "Semantic | Neural IR*: Do we understand what you are looking for even if you do not know how to describe it?",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfcb0513-9c42-41d1-8fdc-ef447462c66c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.53,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "Visual Appeal\nQuality of Service\nPriced Appropriately",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55ae0912-4880-4f1b-a71b-7fa7b35263a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.04,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "*Information Retrieval",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64f6d397-156f-457e-bc3e-8391c1e92e6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.53,
        "y": 0.06
      },
      "kind": "title",
      "text": "We're now focused on ensuring that Relevant results are the very best Quality for YOU!",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "374e5c57-e09b-480f-89c4-5b4b60114451",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Utilizing multiple search engine technologies, we've been able to make Etsy search results more Relevant",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a41d870-0bea-413e-9481-883a1634bcdc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "97449469-6b02-4b70-b8ae-02269eaf8233",
      "evidence": "list/bullet: Relational | XWalk: How can interactions between buyers, listings and shops help us find the right listing for you?",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "d91e13b3-c538-4ccf-9af3-495ec667c7d0",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The presentation then delves into Etsy's key messages and initiatives, generating interest in the company's strategy and progress.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}