{
  "docId": "019de075-8bf9-7631-b3eb-6cff5106fbe2",
  "docSlug": "04580d9be3fa335d44d53033aae839cc",
  "documentTitle": "Etsy | Results Presentation Deck | 42 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 30,
  "pageCount": 42,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": "The slide uses a split-background design to contrast two distinct buyer metrics.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-8bf9-7631-b3eb-6cff5106fbe2/30",
  "deckHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2",
  "deckJsonHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2.json",
  "deckAnchorHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.1,
        "x": 0.45,
        "y": 0.18
      },
      "kind": "callout",
      "text": "New and reactivated buyers up 7% Y/Y",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54256088-b122-498f-b56c-3a04eed385bb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.54,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Reactivated Buyers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0027d538-d4a6-496b-9cbb-f2d6e2a730c6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.04,
        "y": 0.22
      },
      "kind": "chart",
      "text": "New Buyers",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae20571a-003f-47a8-b66c-6aace66b4c0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.54,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "*Average reactivated buyers pre-COVID is average of quarterly data for the periods Q1 2017 through Q4 2019.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9649865d-b795-4e70-9d5b-8075bac79d17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "Metrics presented are for the Etsy marketplace and do not include Reverb, Depop, or Elo7. *Average new buyers pre-COVID is the average of new buyers for the periods Q1 2017 through Q4 2019.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab104552-350e-4ccd-b246-aefecc8a3fb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.4,
        "x": 0.04,
        "y": 0.83
      },
      "kind": "subtitle",
      "text": "A buyer is considered new if they use a unique e-mail address that has never been used for a purchase on the Etsy marketplace.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62a0c270-1465-4666-9c98-c0e937fce420",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.54,
        "y": 0.03
      },
      "kind": "title",
      "text": "...and we are reactivating lapsed buyers at very high rates",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48a51902-f2b9-4b40-a2bb-b230a8d1629d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.04,
        "y": 0.03
      },
      "kind": "title",
      "text": "Solid new buyer acquisition continues...",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed446e9b-bf65-4618-a233-dc4757c48bb1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}