{
  "docId": "019de075-8bf9-7631-b3eb-6cff5106fbe2",
  "docSlug": "04580d9be3fa335d44d53033aae839cc",
  "documentTitle": "Etsy | Results Presentation Deck | 42 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 42,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "key_takeaways",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a waterfall-style bar chart to show sequential growth rates, with a supporting metric comparing current performance to pre-pandemic levels.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-8bf9-7631-b3eb-6cff5106fbe2/29",
  "deckHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2",
  "deckJsonHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2.json",
  "deckAnchorHref": "/decks/019de075-8bf9-7631-b3eb-6cff5106fbe2#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.35,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Sequential Q/Q percentage change in GMS per active buyer",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8125b7d7-b718-4bb7-bfa9-e072b1ea2a62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.03,
        "y": 0.55
      },
      "kind": "metric",
      "text": "28%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d88fd87-0e11-47d3-bd1e-5dfc25813b73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.28,
        "x": 0.03,
        "y": 0.5
      },
      "kind": "paragraph",
      "text": "Q2 23 GMS/active buyer of $128 is 28% higher than it was in Q2 19 ($100)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cf6ae150-6339-4a66-bc8c-168adcd4541f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "GMS per active buyer trendline is showing early signs of stabilization on a sequential basis",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e62c64cc-d8b9-4815-8efd-41c00e56d301",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "title",
      "text": "Etsy Marketplace GMS per Active Buyer (TTM Metric)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91a55ecf-80e8-4396-a86c-87167bbeed87",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chartjunk Elimination",
      "slug": "chartjunk-elimination",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "d24ec779-79c9-46eb-8b70-8cea309666e0",
      "evidence": "chart/bar-vertical: Sequential Q/Q percentage change in GMS per active buyer",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "action-titles",
      "slug": null,
      "matchId": "b80f8a40-72dc-4906-aad7-c3ba149ff824",
      "evidence": "The slide uses a descriptive, insight-driven headline to summarize the data.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}