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  "docSlug": "04580d9be3fa335d44d53033aae839cc",
  "documentTitle": "Etsy | Results Presentation Deck | 42 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
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  "pageNumber": 18,
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  "density": "balanced",
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  "notes": "The slide uses a 'gifting accomplice' framing to position the brand.",
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      "kind": "image",
      "text": "Hands wrapping gifts",
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      "kind": "paragraph",
      "text": "This year, we’re working to become everyone’s ‘gifting accomplice.’ Making all the hard gifting missions easy as pie. So whatever your gifting mission, Etsy has it.",
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      "text": "Quality: Shop well crafted, customized gifts they’ll love; Value: Shop well crafted, customized gifts for all budgets; Trust: Have confidence my gifts will arrive on time!",
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      "kind": "title",
      "text": "Making Etsy Even More Special by Holiday 2023",
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