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  "docSlug": "5071197b1b253d53ad78a88010acbefe",
  "documentTitle": "Etsy | Investor Presentation Deck | 34 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
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  "pageNumber": 24,
  "pageCount": 34,
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  "slideType": "business_model",
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  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "Uses a multiplicative framework (Active Buyers x Frequency x AOV) to explain growth levers.",
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  "slideHref": "/slides/019de075-8af9-776d-9d80-a67b6c4acb3c/24",
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      "kind": "framework",
      "text": "Active Buyers x Frequency x Average Order Value",
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      "kind": "list",
      "text": "Only ~30% of adult women shopped Etsy at least once; Only ~10% of adult men shopped Etsy at least once; Etsy's all time buyer penetration remains below 50% across all 7 of our core markets",
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      "kind": "list",
      "text": "Approximately 50% of active buyers still only shop 1x/per year; Significant opportunity to create more 'habituation:' Habitual buyers represent over 40% of our GMS yet are only 8% of active buyers",
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      "kind": "paragraph",
      "text": "AOV opportunity remains largely untapped with most of our expansion driven by outgrowths of our Right to Win strategies in Search and Trust",
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      "kind": "source-note",
      "text": "Data is TTM as of March 31, 2022 unless otherwise specified. *Data represents U.S. and U.K. population data. Etsy estimates based on internal data and, when relevant, data from Worldbank.org, the U.S. census and other publicly available U.S. and U.K. government data sets. While we believe that gender identity is widely recognized as a spectrum, gender data relates to the two largest cohorts: women and men. ** As of March 31, 2023",
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      "kind": "title",
      "text": "We believe we have so much more growth ahead - levers of Etsy Marketplace GMS growth",
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      "evidence": "Slides 24-25 present Etsy's growth levers and market sizing.",
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