{
  "docId": "019de075-8af9-776d-9d80-a67b6c4acb3c",
  "docSlug": "5071197b1b253d53ad78a88010acbefe",
  "documentTitle": "Etsy | Investor Presentation Deck | 34 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 23,
  "pageCount": 34,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "traction",
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  "density": "balanced",
  "nDataPoints": 12,
  "notes": "Data represents Etsy marketplace on a TTM basis. Y/4Y compares Q2 2019 to Q2 2023.",
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  "slideHref": "/slides/019de075-8af9-776d-9d80-a67b6c4acb3c/23",
  "deckHref": "/decks/019de075-8af9-776d-9d80-a67b6c4acb3c",
  "deckJsonHref": "/decks/019de075-8af9-776d-9d80-a67b6c4acb3c.json",
  "deckAnchorHref": "/decks/019de075-8af9-776d-9d80-a67b6c4acb3c#slide-23",
  "components": [
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        "h": 0.55,
        "w": 0.36,
        "x": 0.56,
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      "kind": "chart",
      "text": "Repeat Buyers",
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      "kind": "chart",
      "text": "Habitual Buyers (represent ~43% of GMS)",
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      "kind": "source-note",
      "text": "Metrics presented are for the Etsy marketplace on a Trailing Twelve Month basis. 1Repeat Buyers exclude Habitual Buyers on this slide. Y/4Y represents Q2 19 vs. Q2 23",
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      "kind": "title",
      "text": "On a sequential basis, habitual buyer trends are seeing signs of stabilization, and repeat buyers ticked up slightly",
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  "metrics": [],
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      "beatId": "203fdec7-d878-4f5e-9bab-b50cfb08a8c5",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 11-23 present Etsy's progress on product development, marketing, and revenue growth.",
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  ],
  "loops": [
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      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "3e6f18c9-b04c-41fd-aff4-5bdb39d46846",
      "evidence": "Slides 17-23 present Etsy's revenue growth and key metrics.",
      "position": 1,
      "objective": "What are the key areas for growth and investment in Etsy's marketplace?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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