{
  "docId": "019de075-8af9-776d-9d80-a67b6c4acb3c",
  "docSlug": "5071197b1b253d53ad78a88010acbefe",
  "documentTitle": "Etsy | Investor Presentation Deck | 34 slides",
  "authorId": "etsy",
  "authorName": "Etsy",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 18,
  "pageCount": 34,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
  "function": "show_traction",
  "density": "sparse",
  "nDataPoints": 6,
  "notes": "The chart shows negative growth rates that are trending toward zero, which the company frames as 'the right direction'.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-8af9-776d-9d80-a67b6c4acb3c/18",
  "deckHref": "/decks/019de075-8af9-776d-9d80-a67b6c4acb3c",
  "deckJsonHref": "/decks/019de075-8af9-776d-9d80-a67b6c4acb3c.json",
  "deckAnchorHref": "/decks/019de075-8af9-776d-9d80-a67b6c4acb3c#slide-18",
  "components": [
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      "kind": "chart",
      "text": "Etsy Marketplace GMS (Y/Y)",
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      "subkind": "bar-vertical",
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        "x": 0.04,
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      "kind": "title",
      "text": "Overall, Etsy Marketplace quarterly Y/Y GMS performance has trended in the right direction",
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  "arcBeats": [
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      "beatId": "203fdec7-d878-4f5e-9bab-b50cfb08a8c5",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 11-23 present Etsy's progress on product development, marketing, and revenue growth.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
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  "loops": [
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      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "3e6f18c9-b04c-41fd-aff4-5bdb39d46846",
      "evidence": "Slides 17-23 present Etsy's revenue growth and key metrics.",
      "position": 1,
      "objective": "What are the key areas for growth and investment in Etsy's marketplace?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
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