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  "docSlug": "101deb024ceea5b83eaa7c984b0f0c32",
  "documentTitle": "Blue Apron | Results Presentation Deck | 24 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 13,
  "pageCount": 24,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "Includes YoY growth percentages for each metric and detailed footnotes defining the metrics.",
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      "kind": "chart",
      "text": "Average Revenue Per Customer",
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      "kind": "chart",
      "text": "Average Order Value",
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      "kind": "chart",
      "text": "Orders Per Customer",
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      "kind": "disclaimer",
      "text": "(1) We define Average Revenue per Customer as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of Customers in that period (2) We define Orders per Customer as the number of Orders in a given reporting period divided by the number of Customers in that period (3) We define Average Order Value as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of Orders in that period",
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      "text": "2Q23 KPI PERFORMANCE",
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      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
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      "evidence": "Slides 12-15 show the satisfaction of improved performance and cost management",
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  "loops": [
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      "name": "Cost Of Inaction",
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      "evidence": "The loop is implicit in the narrative, highlighting the consequences of not taking action",
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