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  "docId": "019de075-7ac5-73bc-ba4f-f425bbd2c358",
  "docSlug": "f642184dbb0c3472c663aec728ba0373",
  "documentTitle": "Blue Apron | Investor Presentation Deck | 23 slides",
  "authorId": "blue-apron",
  "authorName": "Blue Apron",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
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  "pageNumber": 13,
  "pageCount": 23,
  "prevPage": 12,
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  "slideType": "traction",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 15,
  "notes": "Includes YoY growth percentages for each metric per quarter.",
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      "kind": "chart",
      "text": "Orders Per Customer",
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      "kind": "chart",
      "text": "Average Order Value",
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      "text": "Average Revenue Per Customer",
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      "kind": "disclaimer",
      "text": "(1) We define Average Revenue per Customer as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of Customers in that period (2) We define Orders per Customer as the number of Orders in a given reporting period divided by the number of Customers in that period (3) We define Average Order Value as our net revenue from our meal, wine and market products sold on our e-commerce platforms and, beginning in 2Q22 through third-party sales platforms in a given reporting period divided by the number of Orders in that period",
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      "kind": "title",
      "text": "KPI PERFORMANCE - HISTORICAL",
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      "evidence": "The KPI Performance section presents historical data and metrics.",
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      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
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