{
  "docId": "019de075-6d09-7689-adb1-6cace16b81ba",
  "docSlug": "09fa019b8353063e49fee4d118d384fc",
  "documentTitle": "Unilever | Results Presentation Deck | 26 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 8,
  "pageCount": 26,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a three-column layout to categorize strategic drivers.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de075-6d09-7689-adb1-6cace16b81ba/8",
  "deckHref": "/decks/019de075-6d09-7689-adb1-6cace16b81ba",
  "deckJsonHref": "/decks/019de075-6d09-7689-adb1-6cace16b81ba.json",
  "deckAnchorHref": "/decks/019de075-6d09-7689-adb1-6cace16b81ba#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.88,
        "x": 0.06,
        "y": 0.75
      },
      "kind": "callout",
      "text": "Focused on building back to 50%+ from here and continuing to grow above market for strategic business not in the measure (15% of turnover)",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "983f9dba-72b7-4a1d-af1f-a6ed9c84d51b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.29,
        "x": 0.06,
        "y": 0.17
      },
      "kind": "list",
      "text": "Conscious choices: SKU rationalisation, Where to play",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5361a979-6d6f-4664-be52-8d03dc093754",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.26,
        "x": 0.68,
        "y": 0.17
      },
      "kind": "list",
      "text": "Consumer shifts: Tier 3 / 4 brands, Super-premium",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bca840ee-e122-41e9-8c2e-f7b0d282d22d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.29,
        "x": 0.37,
        "y": 0.17
      },
      "kind": "list",
      "text": "Pricing dynamics: Lead on price responsibly, Manage volume impact",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d624d429-9936-4050-bf45-8bb383302535",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "Strategic choices (Short term) vs Portfolio (Longer term)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91027f6d-ebc4-4055-a1ef-d3a521978340",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.84,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Business Winning measure at 41%, impacted by three factors",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5df9f6a5-fcc0-4cf6-852d-ac06430808a7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 6,
      "beatId": "ad483c5f-5b0c-4259-9711-5a4ff1d43578",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The performance highlights and summary slides demonstrate the need for growth and margin recovery",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 8,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "2cec9b0c-bcb1-4a67-b043-c6594dc3b640",
      "evidence": "The presentation highlights the importance of growth and margin recovery",
      "position": 0,
      "objective": "What are the consequences of not achieving growth and margin recovery?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}