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  "documentTitle": "Snap Inc | Investor Presentation Deck | 50 slides",
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  "authorName": "Snap Inc.",
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  "presentationDate": "2023-07-01 00:00:00",
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  "notes": "Uses stacked bar charts to illustrate secular shifts in advertising spend.",
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      "kind": "disclaimer",
      "text": "Traditional includes directories, magazines, newspapers, out-of-home, radio and TV. Digital includes banner ads, classified ads, email, lead generation, mobile messaging, rich media, search ads and sponsorships.",
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      "text": "Expected growth in the US advertising market combined with a secular shift toward digital, mobile, and video advertising.",
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      "kind": "source-note",
      "text": "eMarketer estimates, Mar. 2023. Estimates shown are for the US advertising market.",
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      "text": "The Advertising Industry Is Moving in Our Direction",
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      "name": "Cost Of Inaction",
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