{
  "docId": "019de075-5859-761f-857f-3781578a3685",
  "docSlug": "86880916e8101094e7108f43c7a8cf95",
  "documentTitle": "Kenvue | Securities Offering Presentation Deck | 35 slides",
  "authorId": "kenvue",
  "authorName": "Kenvue",
  "documentKindSlug": "regulatory-filing",
  "documentKindLabel": "Regulatory filing",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 35,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "key_messages",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses a split-layout to contrast emotional consumer connection with clinical professional validation.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-5859-761f-857f-3781578a3685/11",
  "deckHref": "/decks/019de075-5859-761f-857f-3781578a3685",
  "deckJsonHref": "/decks/019de075-5859-761f-857f-3781578a3685.json",
  "deckAnchorHref": "/decks/019de075-5859-761f-857f-3781578a3685#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.38,
        "w": 0.39,
        "x": 0.06,
        "y": 0.43
      },
      "kind": "image",
      "text": "Family and baby imagery",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53104924-8af3-4b37-a884-b29fd4e24d3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.52,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Recommended by healthcare professionals and experts",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "586dbb3b-8af2-49c1-8ecb-e056321fd11a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "paragraph",
      "text": "Deep connection with consumers built on trust and human empathy",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88fce6bd-12f6-413e-86ff-09188417fefc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "#1 recommended smoking cessation brand by doctors and pharmacists across EMEA from 2018 - 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f02c856a-c1ba-468e-94e0-f52667e4536c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.52,
        "y": 0.28
      },
      "kind": "table",
      "text": "Professional recommendation table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11d32fac-d188-457e-8306-948f1d459e54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.94,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Longstanding engagement with healthcare professionals reinforces our consumers' connections to our brands",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c936adec-22d1-46d2-b258-ff6653dbfe72",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Persona",
      "slug": "audience-persona",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e9e13b10-c54c-4fae-97c6-1a00bf2d6e71",
      "evidence": "Deep connection with consumers built on trust and human empathy",
      "confidence": 0.6
    },
    {
      "name": "Authority citation",
      "slug": "authority-citation",
      "agent": null,
      "layer": "slide",
      "matchId": "73b12424-eb07-4487-8b7c-e61b539ae091",
      "evidence": "Recommended by healthcare professionals and experts",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}