{
  "docId": "019de075-4c7d-76ed-a226-dec75351a3f7",
  "docSlug": "3a2711f62f0ff92fc46803cfa42973b3",
  "documentTitle": "First Foundation | Investor Presentation Deck | 48 slides",
  "authorId": "first-foundation",
  "authorName": "First Foundation",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.3333334,
  "pageNumber": 15,
  "pageCount": 48,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 20,
  "notes": "The slide uses donut charts to visualize geographic concentration for different loan types.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-4c7d-76ed-a226-dec75351a3f7/15",
  "deckHref": "/decks/019de075-4c7d-76ed-a226-dec75351a3f7",
  "deckJsonHref": "/decks/019de075-4c7d-76ed-a226-dec75351a3f7.json",
  "deckAnchorHref": "/decks/019de075-4c7d-76ed-a226-dec75351a3f7#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.08,
        "y": 0.0055
      },
      "kind": "chart",
      "text": "Multifamily Loans 2Q23",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ec5f759-be20-4bdc-b7ba-5ee1fb8d562a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.38,
        "y": 0.0055
      },
      "kind": "chart",
      "text": "NOO CRE Loans 2Q23",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a64afe0-e49e-40ed-ac84-8125dba641df",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.68,
        "y": 0.0055
      },
      "kind": "chart",
      "text": "Single Family Loans 2Q23",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a69c642b-dab6-473d-8e1a-bde8300a9352",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.0015
      },
      "kind": "chart",
      "text": "Commercial Business Loans 2Q23",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2fef083-bd11-4c6a-b848-b5e9b42b88ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.0017
      },
      "kind": "list",
      "text": "Texas originations totaled $13 million during 2Q23 with $11 million in commercial business.\nFlorida originations totaled $23 million during 2Q23 with $22 million in commercial business.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d17bda7a-630e-4bd9-b867-8e3e120b9f6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Loan Portfolio by Geographic Distribution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d14c1f2-e7eb-4ce4-bed6-913bba1b6ea4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 10,
      "beatId": "61aac078-d88c-4ff9-9a20-d1ead2b25471",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Product",
      "beatSlug": "sequoia-pitch-product",
      "evidence": "The company showcases its loan portfolio, deposit channels, and wealth management services",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 20,
      "from": 10,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "3a4382fe-18da-478b-a9a7-dc542889c03e",
      "evidence": "The presentation emphasizes the company's focus on client experience and digital channels",
      "position": 1,
      "objective": "Highlight client needs and solutions",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}