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  "docSlug": "55f4205c10a0e166fad2da6b9af08087",
  "documentTitle": "Crocs | Results Presentation Deck | 40 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-07-01 00:00:00",
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  "pageNumber": 16,
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  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a split-screen layout comparing quantitative sell-out data with qualitative/quantitative brand health metrics.",
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      "kind": "callout",
      "text": "We estimate that HEYDUDE sell out grew ~27% during Q2",
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      "kind": "chart",
      "text": "Q2 2023 Sell Out Increased Strong Double-Digits",
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      "kind": "list",
      "text": "Best-in-class NPS of 71; #1 casual brand for US men and women; #7 favorite footwear brands for US teens; Top growth brand in US Wholesale; HEYDUDE moved to #8 brand; Average 4 pairs per closet; Increasing brand awareness",
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      "kind": "source-note",
      "text": "1. Sell out revenue for wholesale based on SPS and excludes gray market sales. DTC growth on YoY reported basis. 2. Source: LEK Brand Heat Index. Piper Sandler Spring 2023 Taking Stock with Teens Survey. The NPD Group/Retail Tracking Service, Annual 2022. Internal brand studies.",
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      "kind": "title",
      "text": "Strong Sell Out and Exceptional Brand Health",
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      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
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      "evidence": "The presentation showcases strong sell-out and brand health metrics",
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      "name": "Before After",
      "slug": "21-before-after",
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      "evidence": "The before-after loop illustrates the impact of HEYDUDE's wholesale transformation",
      "position": 0,
      "objective": "Show transformation of HEYDUDE wholesale",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
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