{
  "docId": "019de075-43e4-70d4-9dd7-cd0efbd68e1b",
  "docSlug": "55f4205c10a0e166fad2da6b9af08087",
  "documentTitle": "Crocs | Results Presentation Deck | 40 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-07-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 15,
  "pageCount": 40,
  "prevPage": 14,
  "nextPage": 16,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The slide explains the transition from non-strategic to strategic accounts, acknowledging the impact on 2023 comparables.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-43e4-70d4-9dd7-cd0efbd68e1b/15",
  "deckHref": "/decks/019de075-43e4-70d4-9dd7-cd0efbd68e1b",
  "deckJsonHref": "/decks/019de075-43e4-70d4-9dd7-cd0efbd68e1b.json",
  "deckAnchorHref": "/decks/019de075-43e4-70d4-9dd7-cd0efbd68e1b#slide-15",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.3,
        "x": 0.35,
        "y": 0.18
      },
      "kind": "chart",
      "text": "2022 Wholesale Revenues ($M)",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54c2b370-e074-4dfe-8f7b-791933b73455",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.2,
        "x": 0.75,
        "y": 0.18
      },
      "kind": "chart",
      "text": "2-Year Total Brand Revenue Growth",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cee19ee-cbd4-4ffd-b6e1-17ef5a402e71",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.7,
        "x": 0.16,
        "y": 0.91
      },
      "kind": "disclaimer",
      "text": "1. Non-comp includes pipeline fill revenue from strategic accounts that is one-time in nature as well as revenue from non-strategic accounts that we are/will eliminate. 2. Pro forma (\"PF\") includes HEYDUDE revenues for the period prior to acquisition close. 3. FY2023E based on mid-point of guidance.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42b1ac59-8673-46a9-afc2-cd9841127539",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.43,
        "y": 0.84
      },
      "kind": "legend",
      "text": "Comp / Non-Comp",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e766acb6-86a4-4dfe-aa31-b41d83d92e2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.28,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "paragraph",
      "text": "In 2022, we began to open strategic US Wholesale accounts and eliminate non-strategic accounts. This will result in challenging Wholesale comparables in 2023. However, 2-year brand growth remains strong.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fab944a2-c6b1-41dd-b242-b60bb92675f8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "HEYDUDE Wholesale Transformation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "57a1879d-168b-4651-a22f-662df51b9e23",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e474cb1a-2e0f-449d-9ef2-9ed1adcc91b8",
      "evidence": "This slide presents a before-and-after comparison of HEYDUDE Wholesale Transformation, using a chart and a paragraph.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "afcf908d-b0f2-4029-9943-568227714806",
      "evidence": "The slide contrasts the 2022 strategic shift with the resulting 2023 performance outlook.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 17,
      "from": 10,
      "beatId": "45c2eeb0-bbe4-4810-a6f8-a560abef0067",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation showcases strong sell-out and brand health metrics",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 15,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "20be4638-b72c-49a4-9cca-6a9d73620ae4",
      "evidence": "The before-after loop illustrates the impact of HEYDUDE's wholesale transformation",
      "position": 0,
      "objective": "Show transformation of HEYDUDE wholesale",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}