{
  "docId": "019de075-3a09-75b8-8372-bae6a4c5b497",
  "docSlug": "8ba7fbf0f32d02794c9ca8f341e1cc21",
  "documentTitle": "Unilever | Investor Conference Presentation Deck | 32 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 27,
  "pageCount": 32,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Unilever presentation slide highlighting brand success factors.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-3a09-75b8-8372-bae6a4c5b497/27",
  "deckHref": "/decks/019de075-3a09-75b8-8372-bae6a4c5b497",
  "deckJsonHref": "/decks/019de075-3a09-75b8-8372-bae6a4c5b497.json",
  "deckAnchorHref": "/decks/019de075-3a09-75b8-8372-bae6a4c5b497#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.82,
        "w": 0.32,
        "x": 0.67,
        "y": 0.13
      },
      "kind": "image",
      "text": "Influencer unboxing video",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fcd4f91-ac8f-41d4-af75-da31f1cc874b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.82,
        "w": 0.32,
        "x": 0.34,
        "y": 0.13
      },
      "kind": "image",
      "text": "Liquid I.V. product packaging and bottle",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af283b4d-8ff4-4574-88fe-3a1b7f44b587",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.82,
        "w": 0.32,
        "x": 0.01,
        "y": 0.13
      },
      "kind": "image",
      "text": "Hands holding Liquid I.V. sticks and water bottle",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ff1b6abc-270c-4d8c-9816-de48491762cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.67,
        "y": 0.88
      },
      "kind": "paragraph",
      "text": "Influencer network at scale",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29d6917f-5299-4f46-919c-f75ae114a77a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.34,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "SCIENCE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34203bc3-2f88-47d9-b9be-190af7560fb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.01,
        "y": 0.88
      },
      "kind": "paragraph",
      "text": "Hydration for all",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56362b69-f356-4149-9869-0dc6508f61e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.01,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "PURPOSE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "744965c5-4e67-4075-9c13-854aaf2c9879",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.34,
        "y": 0.88
      },
      "kind": "paragraph",
      "text": "3x electrolytes vs sports drinks",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9e78be37-80e5-48c3-bbbe-827f9671f481",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.32,
        "x": 0.67,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "DESIRE",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b988ee34-524c-4aac-8748-86fa2579a5c7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.68,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "LIQUID I.V. >€0.6bn turnover, 5x since acquisition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd0c617e-9cbf-4b30-bfff-b9dd7d2975c8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "2fc90063-7f96-4bac-a933-b560e139186e",
      "evidence": "paragraph/paragraph: 3x electrolytes vs sports drinks",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "d6ac3138-2e24-4693-bc22-5eb01ae6d55d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The deck outlines future plans, portfolio development, and key takeaways.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}