{
  "docId": "019de075-3a09-75b8-8372-bae6a4c5b497",
  "docSlug": "8ba7fbf0f32d02794c9ca8f341e1cc21",
  "documentTitle": "Unilever | Investor Conference Presentation Deck | 32 slides",
  "authorId": "unilever",
  "authorName": "Unilever",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 32,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a three-column layout to categorize brand strengths.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de075-3a09-75b8-8372-bae6a4c5b497/22",
  "deckHref": "/decks/019de075-3a09-75b8-8372-bae6a4c5b497",
  "deckJsonHref": "/decks/019de075-3a09-75b8-8372-bae6a4c5b497.json",
  "deckAnchorHref": "/decks/019de075-3a09-75b8-8372-bae6a4c5b497#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.85,
        "w": 0.32,
        "x": 0.66,
        "y": 0.13
      },
      "kind": "image",
      "text": "Tatcha cream jar",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f81b5fe-8fba-4043-95d8-8cbefb3291d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.32,
        "x": 0.34,
        "y": 0.13
      },
      "kind": "image",
      "text": "Clear shampoo bottle",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab43fea5-659a-44fe-a049-1cf7de030a5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.32,
        "x": 0.02,
        "y": 0.13
      },
      "kind": "image",
      "text": "Shea Moisture products",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc541fbd-d869-4b0a-881d-f9f3b4400842",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.32,
        "x": 0.66,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "DESIRE: Knowledge built through acquisitions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "266caa52-df87-41f2-b425-18a5ad4c63d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.32,
        "x": 0.34,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "SCIENCE: Plans to scale",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3abcef9f-b438-45b1-bee6-6b72dcbbeaab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.32,
        "x": 0.02,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "PURPOSE: A distinctive strength",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb97bb30-2876-4655-b3c3-a0c69d577351",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.08,
        "y": 0.03
      },
      "kind": "title",
      "text": "Codifying how we will win",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1fc2215a-d654-4bb1-a357-b846811f8e5b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Thesis archetype",
      "slug": "thesis-archetype",
      "agent": null,
      "layer": "slide",
      "matchId": "1ecef5eb-6bc2-45de-a654-63e0746ab24e",
      "evidence": "paragraph/paragraph: DESIRE: Knowledge built through acquisitions",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "strategic-pillars",
      "slug": null,
      "matchId": "4951f11b-b8d4-448c-ad77-018c0be50eb4",
      "evidence": "Three-column categorization of business strategy",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 21,
      "beatId": "d6ac3138-2e24-4693-bc22-5eb01ae6d55d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Impact & Next Steps",
      "beatSlug": "consultants-gambit-impact-next-steps",
      "evidence": "The deck outlines future plans, portfolio development, and key takeaways.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 21,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b035e254-53fc-454b-ae2f-b2e73de75db1",
      "evidence": "Examples of successful acquisitions and growth strategies.",
      "position": 1,
      "objective": "To showcase strategic moves for growth.",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}