{
  "docId": "019de075-34be-702b-a501-0aa5d2d9965f",
  "docSlug": "cd841cce37da9eb120f47ce95f6deea8",
  "documentTitle": "Rent The Runway | Results Presentation Deck | 34 slides",
  "authorId": "rent-the-runway",
  "authorName": "Rent The Runway",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 26,
  "pageCount": 34,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 18,
  "notes": "The slide includes a detailed footnote defining LTV and CAC methodology.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-34be-702b-a501-0aa5d2d9965f/26",
  "deckHref": "/decks/019de075-34be-702b-a501-0aa5d2d9965f",
  "deckJsonHref": "/decks/019de075-34be-702b-a501-0aa5d2d9965f.json",
  "deckAnchorHref": "/decks/019de075-34be-702b-a501-0aa5d2d9965f#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.4,
        "w": 0.65,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "chart",
      "text": "Cumulative LTV to CAC, Measured Across Months (M)",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e803b10-7715-4b22-ae89-2aa9bbdc8b4b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "Note: LTV defined as cumulative total revenue... CAC defined as total marketing expense...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f3f1cfb-ab82-4df2-96e5-f89a961a4721",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.8,
        "w": 0.2,
        "x": 0.75,
        "y": 0.1
      },
      "kind": "list",
      "text": "Strong LTV/CAC for FY18-FY22 cohorts ex-COVID impacts; FY19/20 impacted by COVID; FY21 recovery; FY22 in line; future benefit from extra item launch.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cd4b370-8fb6-47ea-90b4-9bb31b038aba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.65,
        "x": 0.05,
        "y": 0.6
      },
      "kind": "table",
      "text": "Cumulative LTV / CAC table by fiscal year and months since acquisition",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "24011e85-9273-42d8-bc10-c4ed10574e3a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Customer Acquisition Economics Are Strong",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d1242db-e7cb-48f8-90c4-1970049dceda",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "6addeeaf-af32-4165-a652-ddb3b9a4ee48",
      "evidence": "The slide presents a line chart showing cumulative LTV to CAC over time, which could be considered a type of waterfall chart.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}