{
  "docId": "019de075-34be-702b-a501-0aa5d2d9965f",
  "docSlug": "cd841cce37da9eb120f47ce95f6deea8",
  "documentTitle": "Rent The Runway | Results Presentation Deck | 34 slides",
  "authorId": "rent-the-runway",
  "authorName": "Rent The Runway",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 34,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "problem_statement",
  "function": "diagnose_problem",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a combination of a big number metric and a list of qualitative pain points to frame the business problem.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-34be-702b-a501-0aa5d2d9965f/13",
  "deckHref": "/decks/019de075-34be-702b-a501-0aa5d2d9965f",
  "deckJsonHref": "/decks/019de075-34be-702b-a501-0aa5d2d9965f.json",
  "deckAnchorHref": "/decks/019de075-34be-702b-a501-0aa5d2d9965f#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.8,
        "w": 0.2,
        "x": 0.75,
        "y": 0.1
      },
      "kind": "list",
      "text": "Average churn rate for subscribers who have been active for more than 90 days is 1/3 that of subscribers within their first 90 days. Loyalty improvements can be meaningful drivers of subscriber growth. Focus on improvements to first 90-day onboarding.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e59d5da5-b840-4092-84ff-f9521a92e461",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.4,
        "y": 0.0017
      },
      "kind": "list",
      "text": "TOP REASONS FOR NEW CUSTOMER CHURN",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f0fae67b-eaa2-4c45-b563-22278991cf93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "metric",
      "text": "55%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0549c1ac-ac43-4f0d-aeca-32b367f1de09",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.3,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "OF TOTAL SUBSCRIBERS WHO CHURN DO SO WITHIN THEIR FIRST 90 DAYS",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c81159e6-db83-4fe2-bc2e-8fe67af7e237",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "1) Represents churned subscribers in first 90 days after joining... 2) RTR Early Term Customer Focus Groups... 3) First 90-day churn represents average...",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e73a3bff-fafa-476c-a70f-734eb353d27d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "We Believe Addressing First 90-Day Experience Can Meaningfully Augment Loyalty",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d6972758-2464-43f3-98e2-080fabdb12de",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "6352eaaf-6531-4b54-a0c4-aee6f4156125",
      "evidence": "We Believe Addressing First 90-Day Experience Can Meaningfully Augment Loyalty",
      "confidence": 0.7
    },
    {
      "name": "Storytelling: the three headline reasons",
      "slug": "three-reasons",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "edcb0e36-b2cf-4260-b69a-87f2d2afcf8b",
      "evidence": "TOP REASONS FOR NEW CUSTOMER CHURN",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "pain_points",
      "slug": null,
      "matchId": "43ea4745-5517-4489-8186-d309ec7a8c11",
      "evidence": "List of reasons for customer churn",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 13,
      "beatId": "c94c9d3f-2a7d-4a4b-9e78-60e6e6dcf6be",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The company highlights the need to improve the first 90-day experience of customers.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 13,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "76495d76-4efa-4afb-b65f-8fba98f4ed71",
      "evidence": "The company highlights the potential benefits of improving the first 90-day experience.",
      "position": 0,
      "objective": "The cost of not improving the first 90-day experience",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}