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  "documentTitle": "Diageo | Investor Event Presentation Deck | 63 slides",
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  "presentationDate": "2023-06-01 00:00:00",
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  "notes": "The slide uses a circular diagram to illustrate a self-reinforcing business model.",
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      "text": "Flywheel diagram showing the cycle of Brand strength, NSV growth, Gross margin, and Working money (A&P).",
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      "text": "Source: Diageo internal financials & marketing systems; Kantar Perceptions 2022 Study",
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      "text": "Brand Strength rankings by country (Brazil, Mexico, Colombia) for brands like Johnnie Walker, Buchanan's, Old Parr, Jack Daniel's, Ballantine's.",
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