{
  "docId": "019de075-1b8c-7696-9cba-3ba1d7142ad8",
  "docSlug": "bc463d7b45035b258de942d663c7fd05",
  "documentTitle": "Crocs | Results Presentation Deck | 44 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 22,
  "pageCount": 44,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "before_after",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The slide uses a stacked bar chart to show the shift from non-comp to comp revenue and a bar chart to show growth trends.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-1b8c-7696-9cba-3ba1d7142ad8/22",
  "deckHref": "/decks/019de075-1b8c-7696-9cba-3ba1d7142ad8",
  "deckJsonHref": "/decks/019de075-1b8c-7696-9cba-3ba1d7142ad8.json",
  "deckAnchorHref": "/decks/019de075-1b8c-7696-9cba-3ba1d7142ad8#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "chart",
      "text": "2022 Wholesale Revenues",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f35e65c8-d72e-4736-afc5-9fc2c9191a96",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.52,
        "y": 0.15
      },
      "kind": "chart",
      "text": "2-Year Total Brand Revenue Growth",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "689ca5cc-3151-4b27-bda6-346526f34773",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "In 2022, we began to open strategic US Wholesale accounts and eliminate non-strategic accounts. This will result in challenging Wholesale comparables in 2023. However, 2-year brand growth remains strong",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "93ed7e54-8fa6-41b2-aeab-4f2cecfd6185",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.94,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Non-comp includes pipeline fill revenue from strategic accounts that is one-time in nature as well as revenue from non-strategic accounts that we are/will eliminate. 2. FY2023E based on mid-point of guidance.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "470439da-f43b-4191-be64-eae424be29cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.45,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "HEYDUDE Wholesale Transformation",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "315a0a68-4e4d-44a6-90b6-3216e9a28c83",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "fd8f3c3d-0be5-4e53-883b-52f65b3fb5bf",
      "evidence": "The slide is titled 'HEYDUDE Wholesale Transformation' and contains a 'before-after' comparison of wholesale revenues.",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "940b7c16-4acb-4e9c-a114-4cb18e979f82",
      "evidence": "The slide contrasts 2022 wholesale composition with 2023 growth expectations to frame a narrative of strategic transformation.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 23,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1931fb20-5ae1-4abc-8da5-0c91cc2f684c",
      "evidence": "The presentation emphasizes the need for growth and innovation.",
      "position": 0,
      "objective": "To highlight the importance of Crocs' growth strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 24,
      "from": 20,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "0f0cc21e-9e52-4f7c-843d-48a69bab3c84",
      "evidence": "The presentation highlights progress and potential in the HEYDUDE brand.",
      "position": 1,
      "objective": "To showcase progress and potential",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}