{
  "docId": "019de075-1b8c-7696-9cba-3ba1d7142ad8",
  "docSlug": "bc463d7b45035b258de942d663c7fd05",
  "documentTitle": "Crocs | Results Presentation Deck | 44 slides",
  "authorId": "crocs",
  "authorName": "Crocs",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 19,
  "pageCount": 44,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a collage of marketing imagery to support the bulleted lists of partnerships and campaigns.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-1b8c-7696-9cba-3ba1d7142ad8/19",
  "deckHref": "/decks/019de075-1b8c-7696-9cba-3ba1d7142ad8",
  "deckJsonHref": "/decks/019de075-1b8c-7696-9cba-3ba1d7142ad8.json",
  "deckAnchorHref": "/decks/019de075-1b8c-7696-9cba-3ba1d7142ad8#slide-19",
  "components": [
    {
      "bbox": {
        "h": 0.92,
        "w": 0.54,
        "x": 0.46,
        "y": 0
      },
      "kind": "image",
      "text": "Collage of marketing assets including Fuzz collection, NYT article snippet, NBA collaboration, and fashion photography.",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed7c2f26-507d-423b-933c-f9a3632e6113",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "list",
      "text": "Select Partnerships: Sports licensing with NBA and MLB, Hello Kitty & Friends, Minecraft, Melting Sadness (China), Western Hydro Research",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bfc8283-799b-4ac3-a887-b07b26e0836d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.45,
        "x": 0.03,
        "y": 0.48
      },
      "kind": "list",
      "text": "Select Marketing Campaigns & Media: New York Times feature, Global Fuzz campaign, Echo campaign, Global Platform Slide + Classic Sandals campaign, Crush collection in Vogue (S. Korea)",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a38691b2-d73b-41d0-a7b2-1ce5c1d4a8d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.17,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Crocs.com, WWD.com, NYTimes.com, NBA™/Crocs, Vogue.com,",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa025a8e-0d43-40cb-ae02-9c84118e7387",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Crocs Marketing Highlights",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "109f5676-9269-4bb2-879a-809c0182841e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.03,
        "y": 0.01
      },
      "kind": "title",
      "text": "Update on Select Crocs Brand Growth Drivers",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "928a4a3b-dddc-44b9-b89c-38066a95531a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 23,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1931fb20-5ae1-4abc-8da5-0c91cc2f684c",
      "evidence": "The presentation emphasizes the need for growth and innovation.",
      "position": 0,
      "objective": "To highlight the importance of Crocs' growth strategy",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}