{
  "docId": "019de075-1857-77b5-824d-ae92a3340a45",
  "docSlug": "95be760e85c66233b5626be3d0c152a7",
  "documentTitle": "Azerion | Investor Conference Presentation Deck | 31 slides",
  "authorId": "azerion",
  "authorName": "Azerion",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 31,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "before_after",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses a value chain comparison to illustrate the removal of intermediaries.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-1857-77b5-824d-ae92a3340a45/5",
  "deckHref": "/decks/019de075-1857-77b5-824d-ae92a3340a45",
  "deckJsonHref": "/decks/019de075-1857-77b5-824d-ae92a3340a45.json",
  "deckAnchorHref": "/decks/019de075-1857-77b5-824d-ae92a3340a45#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.1,
        "x": 0.2,
        "y": 0.45
      },
      "kind": "callout",
      "text": "Each intermediary takes out ~5-10%",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "264c48ed-c30d-462b-98df-558ddaf68ff2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.75,
        "x": 0.15,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Illustrative allocation of highly intermediated ad spend vs. Azerion's model",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9fef565b-4e62-46b7-962a-0795fedb029d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.25,
        "y": 0.25
      },
      "kind": "framework",
      "text": "Value chain comparison",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e0932b4a-ce0e-4e78-ae42-455d025aa03c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.22,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "(1) Management estimates.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "010b4840-19e5-4d47-a586-2583e586b5c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "Vertical integration maximizes efficiency for all parties",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "30a666d2-2133-4825-8ae3-aa2e2b59545c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Before-After-Bridge",
      "slug": "before-after-bridge",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "912ebec4-361e-4d17-b3c0-9542fdd387a4",
      "evidence": "The slide compares an illustrative allocation of highly intermediated ad spend vs. Azerion's model.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "value-chain",
      "slug": null,
      "matchId": "5ff7a291-a7cd-414b-890f-8d65b05091d6",
      "evidence": "Visual comparison of intermediary layers vs integrated model",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 4,
      "beatId": "50f81167-1abf-4b53-b698-e5b55576f3c4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Azerion's integrated model optimizes the advertising value chain, providing a scalable platform and a global, diverse, and engaged audience.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "09c920e1-7cb2-4153-b42e-56037f2751bd",
      "evidence": "The deck presents a clear logic chain from problem to solution.",
      "position": 0,
      "objective": "Explain the problem and solution",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 5,
      "from": 5,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "88df94dc-046f-45ba-8a00-6066c922ccdd",
      "evidence": "The deck highlights the benefits of vertical integration for all parties.",
      "position": 1,
      "objective": "Show the benefits of vertical integration",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 0.7,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}