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  "documentTitle": "Aston Martin Lagonda | Investor Day Presentation Deck | 66 slides",
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  "authorName": "Aston Martin",
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  "presentationDate": "2023-06-01 00:00:00",
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  "notes": "The chart uses IHS market forecast data to illustrate Aston Martin's strategic positioning in high-growth segments.",
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      "text": "Market Forecast By Segment",
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      "text": "Highest growth is expected in the luxury SUV segment, with Front Engine (GT) demand also expected to strongly increase – both segments in which Aston Martin has core strengths. Aston Martin has 110 years of history in the Front Engine GT segment, in which we have brand leadership. In 2020 DBX marked Aston Martin's entry into the luxury SUV segment and has quickly established a 20% share",
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      "text": "Source: IHS (an external volume forecast data provider generally used by OEMs for competitor analysis), Aston Martin volumes reflects IHS's forecast, not internal data. Pure HLS Brands only. p.a. = sales per annum (per year). * Includes allocation of all-electric products to matching traditional powertrain segment",
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