{
  "docId": "019de075-1639-7132-b173-5540162ebaab",
  "docSlug": "ac01c16508b8a565ac1edddfe85679a3",
  "documentTitle": "Aston Martin Lagonda | Investor Day Presentation Deck | 66 slides",
  "authorId": "aston-martin-lagonda",
  "authorName": "Aston Martin",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 66,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "The slide uses a three-column layout to categorize integration efforts and their respective quantitative outcomes.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-1639-7132-b173-5540162ebaab/16",
  "deckHref": "/decks/019de075-1639-7132-b173-5540162ebaab",
  "deckJsonHref": "/decks/019de075-1639-7132-b173-5540162ebaab.json",
  "deckAnchorHref": "/decks/019de075-1639-7132-b173-5540162ebaab#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.88,
        "x": 0.06,
        "y": 0.2
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ad5dd6e-db1b-43ea-b82c-bf38c2b548d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.7,
        "y": 0.75
      },
      "kind": "metric",
      "text": "21% of customers hosted in Paddock Club in 2022 purchased a car last year",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13758055-f394-4362-a5f9-f9d244a1ecf1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.38,
        "y": 0.75
      },
      "kind": "metric",
      "text": "29% increase in website traffic vs. non-race weekends",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2a7fd352-3bbe-494a-becb-0df116cf7e93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.06,
        "y": 0.75
      },
      "kind": "metric",
      "text": "72% new to brand customers of Vantage F1 Edition",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b625b45e-3f7b-4e1f-b525-174a1b8fec5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.7,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "* Source AM.com from Bahrain F1 GP 2023 ** Source Nielsen *** Source Salesforce **** Source Kantar",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56e57266-c050-4e7d-a6f7-7773c684504b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.65,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Infusing AML with Formula 1 'high performance' association is increasing reach, sales & traffic",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d7894bf3-c200-4b51-b2cd-cb7b9418c227",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Formula 1 integration further supporting brand building and driving incremental value",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca894aa8-deb5-492b-aabd-4c081227badc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}