{
  "docId": "019de075-11e3-7756-8f87-bd1adaccb61d",
  "docSlug": "38c2296d6e2a6606151d0a91b43a073d",
  "documentTitle": "a.k.a. Brands | Investor Presentation Deck | 13 slides",
  "authorId": "a-k-a-brands",
  "authorName": "a.k.a. Brands",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 13,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "executive_summary",
  "function": "establish_context",
  "density": "balanced",
  "nDataPoints": 4,
  "notes": "The slide uses a mix of brand identity, business metrics, and lifestyle imagery to define the company's market position.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-11e3-7756-8f87-bd1adaccb61d/9",
  "deckHref": "/decks/019de075-11e3-7756-8f87-bd1adaccb61d",
  "deckJsonHref": "/decks/019de075-11e3-7756-8f87-bd1adaccb61d.json",
  "deckAnchorHref": "/decks/019de075-11e3-7756-8f87-bd1adaccb61d#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.9,
        "w": 0.5,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "image",
      "text": "Collage of store interiors, celebrity appearances, and product photography.",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d87fb736-a60e-48a1-8dfd-87ff327696d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "paragraph",
      "text": "International, apparel-led streetwear brand at the intersection of fashion, sports, and music. Target demo: 18-35 year old men and women. ~50% exclusive merchandise; 18 in-house designed brands and collaborations with premier third party brands. 10 experiential stores: 1 Flagship in Las Vegas 8 in Australia, and 1 in NZ. ~80% of sales come from online",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d78aa08d-6849-4d17-95d1-50624ab2abed",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "culture kings",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "97d17825-4a93-4920-9cf8-01aff5434498",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Executive summary",
      "slug": "executive-summary",
      "agent": null,
      "layer": "slide",
      "matchId": "090652c9-8ab6-4a3c-9553-52c6a85f40aa",
      "evidence": "International, apparel-led streetwear brand at the intersection of fashion, sports, and music.",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "fb6e46c6-cdab-4d19-8a3d-39ceb90c6707",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 7-10 provide context on the market and individual brands",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}