{
  "docId": "019de075-11e3-7756-8f87-bd1adaccb61d",
  "docSlug": "38c2296d6e2a6606151d0a91b43a073d",
  "documentTitle": "a.k.a. Brands | Investor Presentation Deck | 13 slides",
  "authorId": "a-k-a-brands",
  "authorName": "a.k.a. Brands",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-06-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 4,
  "pageCount": 13,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a contrast-pairs framework to differentiate the company from traditional retail incumbents.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-11e3-7756-8f87-bd1adaccb61d/4",
  "deckHref": "/decks/019de075-11e3-7756-8f87-bd1adaccb61d",
  "deckJsonHref": "/decks/019de075-11e3-7756-8f87-bd1adaccb61d.json",
  "deckAnchorHref": "/decks/019de075-11e3-7756-8f87-bd1adaccb61d#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "framework",
      "text": "Comparison of traditional retail vs a.k.a. model",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ede36b9-009f-4efe-85a0-a56d40221cd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.75,
        "x": 0.02,
        "y": 0.75
      },
      "kind": "image",
      "text": "Brand portfolio images",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cbace63-f670-446d-af32-69fb7a3af7e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.9,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "table",
      "text": "Traditional Retail vs a.k.a. comparison list",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5254270e-c1ab-4af1-9ac3-f86c7670975e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.45,
        "x": 0.02,
        "y": 0.03
      },
      "kind": "title",
      "text": "THE a.k.a. DIFFERENCE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da902445-c1a4-4b24-9e84-7f7fb4505b10",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "32c4fe55-f797-4db9-80ea-58cad004b667",
      "evidence": "Traditional Retail vs a.k.a. comparison list",
      "confidence": 0.5
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "2ba99741-6cc4-41d8-bdfe-f36607d96521",
      "evidence": "Comparison of traditional retail vs a.k.a. model",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "a797e8ac-98b6-4ac1-a6e7-68732881fef3",
      "evidence": "Side-by-side list comparison of attributes",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "c847635b-768b-48f6-ac53-4e0cc33cebb4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 2-4 introduce the problem and the a.k.a. difference",
      "position": 0,
      "confidence": 0.9,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 2,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "e85dccf9-a774-4229-a796-bea0b60e3d3c",
      "evidence": "The loop opens on slide 2 and closes on slide 5, highlighting the next-generation retail model",
      "position": 0,
      "objective": "Why now is the time for a.k.a. Brands",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.7,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}