{
  "docId": "019de075-0da4-74a1-99e0-ef85f69db118",
  "docSlug": "cccc3858466e6212456848cbd245d1d9",
  "documentTitle": "Taboola | Investor Presentation Deck | 64 slides",
  "authorId": "taboola",
  "authorName": "Taboola",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 64,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The slide uses a series of mobile screenshots to illustrate the 'walled garden' concept, highlighting the distinction between paid and organic placements.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-0da4-74a1-99e0-ef85f69db118/9",
  "deckHref": "/decks/019de075-0da4-74a1-99e0-ef85f69db118",
  "deckJsonHref": "/decks/019de075-0da4-74a1-99e0-ef85f69db118.json",
  "deckAnchorHref": "/decks/019de075-0da4-74a1-99e0-ef85f69db118#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.18,
        "x": 0.04,
        "y": 0.375
      },
      "kind": "image",
      "text": "Facebook mobile feed",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "166a9cf6-5e5d-4a26-9782-97b28548a2e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.18,
        "x": 0.8,
        "y": 0.375
      },
      "kind": "image",
      "text": "Snapchat ad",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "285bff30-da03-4c85-ad85-e9b7bd4297e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.18,
        "x": 0.42,
        "y": 0.375
      },
      "kind": "image",
      "text": "Twitter feed",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a932d26-19fa-4336-ac11-bc6c30961a74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.18,
        "x": 0.23,
        "y": 0.375
      },
      "kind": "image",
      "text": "Google search results",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "701828dc-4bcf-4330-868d-8ea6d83fabc7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.18,
        "x": 0.61,
        "y": 0.375
      },
      "kind": "image",
      "text": "Amazon product search",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9695bf2b-e823-4a61-bbda-986f5271909e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.95,
        "x": 0.02,
        "y": 0.4
      },
      "kind": "legend",
      "text": "Paid vs Organic labels",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9b80013-c227-439c-a820-bbc493c1a40e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "...DONE RIGHT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e1f4981e-635b-499b-af2b-65a7ff16da54",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "Walled garden integrated ad experience",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dad4dd9-3425-4375-b99c-9e784152767c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "comparison_frame",
      "slug": null,
      "matchId": "eed3611e-0f2e-416a-b258-513d4ffff9d5",
      "evidence": "Visual comparison of ad integration across five major platforms",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 11,
      "from": 6,
      "beatId": "2949b148-109d-4f39-86b7-ab12aaed333c",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The document highlights the need for a better open web ad experience",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 6,
      "name": "Pattern Hunter",
      "slug": "02-pattern-hunter",
      "bestFor": "Time-pressed audiences, building consensus, when data is strong",
      "matchId": "3c4f8829-ce0b-4886-8d57-5cad7ddafd93",
      "evidence": "The document presents a clear pattern of the current open web ad experience and its limitations",
      "position": 0,
      "objective": "What makes up the open web ad experience?",
      "structure": "Evidence A -> Evidence B -> Evidence C -> Pattern/Conclusion",
      "confidence": 0.6,
      "description": "Group multiple pieces of evidence that together point to a pattern or conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}