{
  "docId": "019de075-0c03-71ed-bd5d-cb3d4e867204",
  "docSlug": "274c0201bbb9b134ecebe259bb8d4e96",
  "documentTitle": "Sonos | Investor Presentation Deck | 20 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 20,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses a nested circle diagram to show market segmentation from total audio to premium home audio.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de075-0c03-71ed-bd5d-cb3d4e867204/16",
  "deckHref": "/decks/019de075-0c03-71ed-bd5d-cb3d4e867204",
  "deckJsonHref": "/decks/019de075-0c03-71ed-bd5d-cb3d4e867204.json",
  "deckAnchorHref": "/decks/019de075-0c03-71ed-bd5d-cb3d4e867204#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.07,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Concentric circles representing market segments: PLUS Audio content, $96B Global Audio, $29B Global Home Audio, $22B Premium Global Home Audio, and Sonos revenue.",
      "attrs": null,
      "subkind": "other",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b41d6f81-2ca7-46a5-a5ca-606096598f97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.65,
        "y": 0.38
      },
      "kind": "metric",
      "text": "~2%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "567ceb82-1fe7-45a2-849e-5464e260fe91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.65,
        "y": 0.53
      },
      "kind": "paragraph",
      "text": "Current penetration of global audio market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5be679e-cfa9-4ae3-add8-b9d551c891f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.05,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: Futuresource CY2021, Premium defined as $100+ wireless speakers, $200+ soundbars, $300+ Hi-Fi systems, $250+ in-wall/in-ceiling speakers, $250+ bookshelf speakers (pairs), and all AV receivers, Floor-standing speakers, home theater speakers and home theater in a box products and Hi-Fi separates",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5950bd8c-12ba-4621-bd48-36610b89ecb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.04,
        "y": 0.06
      },
      "kind": "title",
      "text": "Framing Our Long Term Opportunity: Revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5446b0a-da12-49db-8060-5eea3f511061",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "3f8c125c-1014-42c6-a7bc-2b8e64cb2e33",
      "evidence": "Concentric circles representing market segments: PLUS Audio content, $96B Global Audio, $29B Global Home Audio, $22B Premium Global Home Audio, and Sonos revenue.",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "7c607baa-68c3-48ea-aee4-8e1e66f504b8",
      "evidence": "Concentric circles used to show market sizing hierarchy",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 17,
      "from": 15,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "41f8d2b6-b6b7-48a0-8cc1-eea9d4550d60",
      "evidence": "Launching 2+ Products Annually Drives Household Acquisition & Repurchase Activity and Where We Are & Where We Are Going slides",
      "position": 1,
      "objective": "Showcasing growth opportunities",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}