{
  "docId": "019de075-0c03-71ed-bd5d-cb3d4e867204",
  "docSlug": "274c0201bbb9b134ecebe259bb8d4e96",
  "documentTitle": "Sonos | Investor Presentation Deck | 20 slides",
  "authorId": "sonos",
  "authorName": "Sonos",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-05-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 14,
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  "slideType": "traction",
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  "density": "overcrowded",
  "nDataPoints": 45,
  "notes": "The slide uses a table to show historical growth in product registrations and household segments, followed by a calculation of the total addressable incremental revenue.",
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  "slideHref": "/slides/019de075-0c03-71ed-bd5d-cb3d4e867204/14",
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  "deckAnchorHref": "/decks/019de075-0c03-71ed-bd5d-cb3d4e867204#slide-14",
  "components": [
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      "kind": "diagram",
      "text": "5.6M Single product households * 3.30 Additional products = $5 billion Incremental revenue opportunity",
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      "kind": "disclaimer",
      "text": "Note: Unaudited. Products per household defined as total registrations divided by total households. Products per >1 household defined as products registered less single product households divided by households with >1 product. Percentages have been calculated using actual, non-rounded figures and, therefore, may not recalculate precisely.",
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      "kind": "paragraph",
      "text": "A significant portion of our annual product registrations come from our existing households (HHs), many of which start with just one product.",
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      "kind": "paragraph",
      "text": "In addition to converting single product HHs, we believe there is significant room to grow average multi-product HH size beyond 4.30 products.",
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      "kind": "table",
      "text": "Historical data table showing Products registered, Sonos households, Products per HH, and breakdown of single vs multi-product households from 2018-2022.",
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      "kind": "title",
      "text": "Our Current Install Base Continues to Purchase Additional Sonos Products",
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      "name": "Cost Of Inaction",
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      "evidence": "Key Drivers of Long Term Growth and Large and Growing Install Base slides",
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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